Restricted accessResearch articleFirst published online 2001-9
Le comportement du consommateur sur un site marchand est-il fondamentalement différent de son comportement en magasin ? Proposition d'un cadre d'appréhension de ses spécificités
Un cadre d'appréhension des spécificités du comportement du consommateur sur un site marchand est proposé. Sa construction, guidée par l'impact de la technologie et notamment de l'interactivité, s'appuie sur la mise en regard des connaissances actuelles sur le comportement du consommateur en ligne avec la littérature classique sur le magasinage (faire des courses ou shopping).
AgarwalR.KarahannaH. (2000), Time flies when you are having fun: Cognitive absorption and beliefs about information technology usage, MIS Quarterly, 24, 4, 665–694.
2.
AlbaJ.HutchinsonJ.W. (1987), Dimensions of consumer expertise, Journal of Consumer Research, 13, 4, 411–457.
3.
AlbaJ.W.LynchJ.WeitzB.JaniswerskiC.LutzR.SawyerA.WoodS. (1997), Interactive home-shopping: Consumer, retailer, and manufacturer incentives to participate in electronic marketplaces, Journal of Marketing, 61, 3, 38–53.
4.
AmstrongA.HagelJ. (1995), Real profits from virtual communities, McKinsey Quarterly, 3, 121–146.
5.
ArielyD. (2000), Controlling the information flow: Effects on consumers' decision making and preferences, Journal of Consumer Research, 27, 3, 279–290.
6.
d'AstousA. (2000), Irritating aspects of the shopping environment, Journal of Business Research, 49, 149–156.
7.
BabinB.J.DardenW.R.GriffinM. (1994), Work and/or fun: Measuring hedonic and utilitarian shopping value, Journal of Consumer Research, 20, 2, 644–656.
8.
BaumgartnerH.SteenkampJ.-A.E.M. (1996), Exploratory consumer behavior: Conceptualization and measurement, International Journal of Research in Marketing, 13, 121–137.
9.
BelkR.W. (1975), Situational variables and consumer behavior, Journal of Consumer Research, 2, 3, 157–164.
BlochP.H.RichinsM.L. (1983), Shopping without purchase: An investigation of consumer browsing behavior, Advances in Consumer Research, 10, 389–393.
12.
BoulaireC.BalloffetP. (1999), Freins et motivations à l'utilisation d'Internet: Une exploration par le biais des métaphores, Recherche et Applications en Marketing, 14, 1, 21–39.
13.
BurkeR.R.HarlamB.A.KahnB.LodishL.M. (1992), Comparing dynamic consumer choice in real and computer-stimulated environments, Journal of Consumer Research, 19, 1, 71–82.
14.
ChaikenS.LibermanA.EaglyA.H. (1989), Heuristic and systematic information-processing within and beyond the persuasion context, Unintended thoughts, éds UlemanJ.S.BarghJ.A., New York: Guilford, 212–252.
15.
CraikF.I.M.LockhartR.S. (1972), Levels of processing: A framework for memory research, Journal of Verbal Learning and Verbal Behavior, 11, 671–684.
16.
DegeratuA.M.RangaswamyA.WuJ. (2000), Consumer choice behavior in online and traditional supermarkets. The effects of brand name, price and other search attributes, International Journal of Research in Marketing, 17, 1, 55–78.
17.
DeightonJ.GraysonK. (1995), Marketing and seduction: Building exchange relationship by managing social consensus, Journal of Consumer Research, 21, 4, 660–676.
18.
DonthuN.GarciaA. (1999), The Internet shopper, Journal of Advertising Research, 52–57.
19.
GattikerU.E.PerluszS.BohmannK. (2000), Using the Internet for B2B activities: A review and future directions for research, Internet Research: Electronic Networking Applications and Policy, 10, 2, 126–140.
20.
GriffithD.A.KrampfR.F. (1999), Web-based shopping versus other shopping modes: When given a choice, what do consumers prefer?, American Marketing Association, 6, 44–52.
21.
GuiltinanJ.P.MonroeK.B. (1980), Identifying and analysing consumer shopping strategies, Advances in Consumer Research, 7, 745–748.
22.
HammondK.McWilliamG.DiazA. (1998), Fun and work on the web: Differences in attitudes between novices and experienced users, Advances in Consumer Research, 25, 372–378.
23.
HaüblG.TriftsV. (2000), Consumer decision making in online shopping environments: The effects of interactive decision aids, Marketing Science, 19, 1, 5–21.
24.
HolbrookM.B.HirschmanE.C. (1982), The experiential aspects of consumption: Consumer fantasies, feelings and fun, Journal of Consumer Research, 9, 2, 132–140.
25.
HoffmanD.L.NovakT.P. (1996), Marketing in hypermedia computer-mediated environments: Concepts foundations, Journal of Marketing, 60, 3, 50–68.
26.
JacobyJ.KaplanL.B. (1972), The components of perceived risk, Advances in consumer research, éd. VankatesanM.., Association for Consumer Research, 287–291.
27.
LadweinR. (2001), L'impact de la conception des sites de e-commerce sur le confort d'utilisation: Une proposition de modèle, actes du 17ème Congrès de l'Association Française du Marketing, Deauville, CD-ROM.
28.
LynchJ.G.ArielyD. (2000), Wine online: Search costs affect competition on price, quality and distribution, Marketing Science, 19, 1, 83–103.
29.
MacInnisD.J.JaworskiB.J. (1989), Information processing from advertisements: Toward an integrative framework, Journal of Marketing, 53, 1–23.
30.
MalhotraN.K. (1982), Information load and consumer decision making, Journal of Consumer Research, 8, 4, 419–430.
31.
MathwickC.MalhotraN.RigdonE. (2001), Experiential value: Conceptualization, measurement and application in the catalog and internet shopping environment, Journal of Retailing, 77, 1, 39–56.
32.
McCorkleD.E. (1990), The role of the perceived risk in mail order catalog shopping, Journal of Direct Marketing, 4, 4, 26–35.
33.
Meyers-LevyJ.MalaviyaP. (1999), Consumers' processing of persuasive advertisements: An integrative framework of persuasion theories, Journal of Marketing, 63, (numéro spécial), 45–60.
34.
MonroeK.B.GuiltinanJ.P. (1975), A path-analytic exploration of retail patronage influences, Journal of Consumer Research, 2, 1, 19–28.
35.
NovakT.P.HoffmanD.L.YungY.-F. (2000), Measuring the customer experience in online environments: A structural modeling approach, Marketing Science, 19, 1, 22–42.
36.
NyeckS.XuerebJ.-M.LadhariR.GuemarraL. (2000), Typologie d'attitudes de shopping sur Internet: Une recherche exploratoire, actes du 16ème Congrès de l'Association Française du Marketing, éds R. Michon, J-C. Chebat et F. Colbert, Montréal, 619–630.
37.
PetersonR.A.BalasubramanianS.BronnenbergB.J. (1997), Exploring the implications of the Internet for consumer marketing, Journal of the Academy of Marketing Science, 25, 4, 329–346.
38.
PhauI.P.PoonS.M. (2000), Factors influencing the types of products and services purchased over the Internet, Internet Research: Electronic Networking Applications and Policy, 10, 2, 102–113.
39.
RajuP.S.VenkatesanM. (1980), Exploratory behavior in consumer context: A state-of-art review, Advances in Consumer Research, 7, Association for Consumer Research, 258–263.
40.
RatneshwarS.WarlopL.MickD.G.SeegerG. (1997), Benefit salience and consumers' selective attention to product features, International Journal of Research in Marketing, 14, 3, 245–259.
41.
RobinF. (2000), Construction et exploration de configurations spatiales: Comparaison experts et novices, Systèmes d'Information et Management, 4, 5, 73–90.
42.
RowleyJ. (2000), Product search in e-shopping: A review and research propositions, Journal of Consumer Marketing, 17, 1, 20–35.
SyriexL.DuboisP.-L. (1995), Exploration par le lèchevitrine et recherche de variété dans le choix du point de vente: Une analyse comparative, Recherche et Applications en Marketing, 10, 3, 33–46.
47.
SzymanskiD.M.HiseR.T. (2000), E-satisfaction: An initial examination, Journal of Retailing, 73, 3, 309–322.
48.
TauberE.H. (1972), Why do people shop?Journal of Marketing, 30, 50–52.
49.
TurleyL.W.MillimanR.E. (2000), Atmospheric effects on shopping behavior, Journal of Business Research, 49, 193–211.
50.
Van den PoelD.LeunisJ. (1996), Perceived risk and risk reduction strategies in mail-order versus retail store buying, The International Review of Retail, Distribution and Consumer Research, 6, 4, 351–371.
