Processus mentaux de construction et l'émergence des effets de contexte dans la mesure d'attitudes. Les auteurs présentent un modèle théorique des processus cognitifs responsables des effets de contexte dans la mesure des attitudes. Le modèle prévoit: (a) les conditions sous lesquelles les effets de contexte sont susceptibles d'apparaitre; (b] leurs sens (assimilation ou contraste); (c) leur Importance; (d) leur généralisation sur les Items; et (f) leur dépendance sur le mode employé de collecte de données. La recherche empirique concernant ces prévisions est analysée et les implications pour la construction de questionnaire sont discutées.
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