Abstract
“New Patient” is an interactive compact disc (CD) program that features a host and hostess presenting motivational material and information about popular cosmetic surgery procedures. It is illustrated by fast-paced live-action video and relevant pre- and postoperative examples. The viewer presses on the interactive monitor screen to view particular topics of interest, such as face-lift, laser resurfacing, and many others. After viewing as many topics as they like, they may enter their own name and phone number for a follow-up call for more information or a consultation.
This program runs unattended on a CD player. A timer returns the program to its starting point, making it ready for the next viewer. It is housed in a locked cabinet holding the physician's brochures and is further personalized with a backlit header bearing name, address, phone number, and color picture. Systems may be placed in businesses with which the physician may have a reciprocal referral relationship. Examples are a salon where postoperative patients are sent for a makeover, or a spa where the physician has a schedule of conjoint presentations on health and beauty. A business such as “Glamour Shots,” normally in a mall setting, is another possibility. The lobby of a multispecialty clinic and the waiting room of a physician friend of a different specialty are also good locations.
Because the system runs unattended, it enhances the physician's current marketing program by speaking for the physician all day every day in strategic locations where prospective patients live, work, and play. Rather than depending on prospective patients to think of plastic surgery on their own and then search the phone book for someone to call, the interactive CD uses fun and exciting new technology to inspire them about available possibilities and provides them with the physician's name as the source for further information.
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