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Book Review: Net Worth: Shaping Markets When Customers Make the Rules

Journal of Public Policy & Marketing

Impact Factor: 5.3 / 5-Year Impact Factor: 7.9

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Book review

First published online September, 1999

Book Review: Net Worth: Shaping Markets When Customers Make the Rules

Volume 18, Issue 2

https://doi.org/10.1177/074391569901800215

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