Book Review: The Economic Analysis of Mergers

Bloom Paul (1978), “Potential Contributions of Consumer Research to Antitrust Decision Making,” in Advances in Consumer Research, Vol. 5, Hunt Keith H. , ed. Ann Arbor, MI: Association for Consumer Research.

Bloom Paul (1979), “The Cereal Antitrust Case: An Analysis of Selected Issues,” Research in Marketing, 2, 65–93.

The Economist (1997), “Antitrust Policy in America: A Case of Office Block,” (March 15), [Online] http://www.economist.com/archive/buy.cgi…/fipfiles/1997_out/15:03:97/ecn.054.html.

Federal Trade Commission v. Staples, Inc. and Office Depot, Inc. (1997), Civ. No. 97–701 (TFH), (Memorandum Opinion, D.C. Dist.).

Fuller Dan A. , and Scammon Debra L. (1996), “Newly Evolving Organizational Structures in the Health Care Industry: Principles of Antitrust Enforcement and Implications for Marketing,” Journal of Public Policy & Marketing, 15 (Spring), 128–35.

Gruca Thomas S. , and Sudharshan D. (1995), “A Framework for Entry Deterrence Strategy: The Competitive Environment, Choices, and Consequences,” Journal of Marketing, 59 (3), 44–55.

Guiltinan Joseph P. , and Gundlach Gregory T. (1996), “Aggressive and Predatory Pricing: A Framework for Analysis,” Journal of Marketing, 60 (3), 87–102.

Gundlach Gregory T. (1990), “Predatory Practices in Competitive Interaction: Legal Limits and Antitrust Considerations,” Journal of Public Policy & Marketing, 9 (Spring), 129–53.

Gundlach Gregory T. , and Mohr Jakki J. (1992), “Collaborative Relationships: Legal Limits and Antitrust Considerations,” Journal of Public Policy & Marketing, 11 (Fall), 101–14.

Milne George R. (1992), “A Marketing Approach for Measuring Product Market Differentiation and Concentration in Antitrust Cases,” Journal of Public Policy & Marketing, 11 (1), 90–100.

Pitofsky Robert (1995), “A Slightly Different Approach to Antitrust Enforcement,” Prepared Remarks of Chairman Robert Pitofsky, Federal Trade Commission, Before the Antitrust Section of the American Bar Association, Chicago (August 7).

Urban Glen L. , and Starr Steven H. (1991), Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Englewood Cliffs, NJ: Prentice Hall.

U.S. Department of Justice (1988), Antitrust Enforcement Guidelines for International Operations. Washington, DC: U.S. Department of Justice, Antitrust Division.

U.S. Department of Justice and Federal Trade Commission (1992), “Horizontal Merger Guidelines,” Federal Register, 57 (176), 41552–63.

U.S. Department of Justice and Federal Trade Commission (1993), “Statement of Antitrust Enforcement Policy in the Health Care Area,” 4 Trade Reg. Rep. (CCH), (September 15), 755–68.

Urban Glen L. , and Starr Steven H. (1991), Advanced Marketing Strategy: Phenomena, Analysis, and Decisions. Englewood Cliffs, NJ: Prentice Hall.

Wood Diane P. (1995), Prepared Remarks of Deputy Assistant Attorney General Diane P. Wood, U.S. Department of Justice, Before the Antitrust Section of the American Bar Association, Chicago (August 7).