The Americans with Disabilities Act: A Mandate for Marketers

Ability (1994), “National and Regional Support Centers Yellow Pages,” (July/August), 62–67.

Advertising Age (1992), Screen Actors Guild advertisement, (March 23), 20.

DeAngelis Tori (1993), “Trivializing Disabilities Gives Immunity to Fears,” APA Monitor, (August), 47–48.

Del Valle Christina (1992), “Some of Jerry's Kids are Mad at the Old Man,” Business Week, (September 14), 36.

The Disability Rag (1993), “News Updates,” (November/December), 9.

The Disability Rag & Resource (1994), Reproduction of spina bifida ad, (September/October), 46.

Equal Employment Opportunity Commission and U.S. Department of Justice (1991), Americans with Disabilities Act Handbook. Washington, D.C.: Government Printing Office.

Fazlolla Mark , and Gibbons Thomas J. Jr. (1994), “SEPTA Driver Charged in Knife Attack,” The Philadelphia Inquirer, (August 26), B1.

Feddis Nessa (1992), “What You Need to Know About the Americans with Disabilities Act,” Bank Marketing, (January), 34–35.

Fersh Don , and Thomas Peter W. (1993), Complying with the Americans with Disabilities Act, Westport, CT: Quorum Books.

Gambaccini Louis J. (1994), “Measuring SEPTA's Help for Disabled,” The Philadelphia Inquirer, (September 9), A38.

Glamour (1993), Nordstrom's Anniversary Sale Catalogue, (April), 28.

Louis Harris and Associates, Inc. (1994), N.O.D. Survey of Americans with Disabilities. New York: Louis Harris and Associates, Inc.

Hershey Laura (1992), “Laura Hershey On Cure,” The Disability Rag, (September/October), 16.

Hirsch James S. (1994), “For Disabled Tourists, Travel Remains Fraught with Barriers, Extra Burdens,” Wall Street Journal, (July 1), B1, B5.

Hopkins Kevin R. (1994), “The New Competitive Advantage: Expanding the Participation of People with Disabilities in the American Work Force,” Business Week in Association with the National Organization on Disability, Special Advertising Section, (May 30).

Hopkins Kevin R. , Nestleroth and , Susan L. (1991), “Willing and Able,” Business Week, (October 28), 38.

Reedy Joel (1993), Marketing to Consumers with Disabilities: How to Identify and Meet the Growing Market Needs of 43 Million Americans. Chicago: Probus Publishing Company.

Roberts Elizabeth , and Miller Annetta (1992), “This Ad's for You,” Newsweek, (February 24), 40.

Wang Caroline (1992), Culture, Meaning and Disability: Injury Prevention Campaigns and the Production of Stigma,” Social Sciences and Medicine, 35(9), 1093–1102.