Review of Legal Standards for Environmental Marketing Claims

Attorneys General Task Force (1991), The Green Report II: Recommendations for Responsible Environmental Advertising. Washington, DC.

Environmental Protection Agency (1993), Evaluation of Environmental Marketing Terms in the United States (EPA 741-R-92-003). Washington, DC: United States Environmental Protection Agency, Office of Pollution Prevention and Toxics.

FTC (1992), Guides for the Use of Environmental Marketing Claims: The Application of Section 5 of the Federal Trade Commission Act to Environmental Advertising and Marketing Practices. Washington, DC.

FTC (1993a) “Texwipe Co.: Consent Order,” Federal Register 59042, 58(November 5).

FTC (1993b), “Hair Spray Maker Agrees to Settle FTC Charges of Unsubstantiated Environmental Claims,” FTC News (October 28).

FTC (1993c) “White Castle System, Inc.: Proposed Consent Agreement,” Federal Register 55072, 58(October 25).

FTC (1993d) “PerfectData Corp—PerfectDuster II: Consent Order,” Federal Register 43634, 58(August 17).

FTC (1993e) “G.C. Thorsen, Inc., d/b/a G.C. Electronics, Inc.: Proposed Consent Agreement,” Federal Register 41093, 58(August 2).

Gray-Lee Jason W. , Scammon Debra L. , and Mayer Robert N. (1993), “A Guiding Light: Illuminating the Green Marketing Guides,” in Proceedings of the Marketing and Public Policy Conference, Sheffet Mary Jane , ed. East Lansing, MI: 75–91.

Green MarketAlert (1993a) “SCS Launches the Environmental Report Card,” 4 (September), 6–7.

Green MarketAlert (1993b) “Key State MSW, Environmental Packaging & Labeling Laws,” 4 (September), 4–5.

Green MarketAlert (1993c) “Green Product Intros Hit New Peak,” 4 (August), 8.

Green MarketAlert (1993d) “Green Seal Issues Its First Seal: The Uphill Climb Begins,” 4 (March), 1–3.

Mayer Robert N. , Scammon Debra L. , and Gray-Lee Jason W. (1994), “Update on National Audit of Environmental Claims,” working paper.