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Abstract

The Journal of Public Policy and Marketing is pleased to announce the introduction of a new Legal Developments in Marketing section beginning with the Spring 1994 issue. Ross Petty, the section editor, has written an illustrative preview article that appears here. In each JPP&M issue, the Legal Developments in Marketing section will contain two or three refereed articles discussing important recent cases, statutes, regulations, or scholarly legal analysis. Each article will analyze legal trends in one key marketing/public policy area. Topics covered include antitrust; advertising; consumer privacy and protection; consumer credit; intellectual property; international trade regulation; franchising, distribution, and marketing channels; product liability and safety; product information disclosure; pricing; and warranties.

Those interested in reviewing or writing for this new section should contact the section editor:

Ross D. Petty

JPP&M Legal Developments Editor Associate Professor of Law Babson College Babson Park, MA 02157-0310 Tel. (617) 239-5529; Fax (617) 239-5230

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References

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