For decades the federal government of the United States has invested billions of dollars in extremely “high-tech” research at a handful of national engineering laboratories around the country. Recently, a flurry of legislative mandates (perhaps the most pointed of which is the Stevenson-Wydler Technology Innovation Act of 1980; Public Law 96–480) have been issued to transfer results of these taxpayer-funded efforts to the private sector. However, the process has proceeded at a glacial pace. In this paper the authors summarize the legal framework and public policy dimensions of technology transfer, assess the role of marketing therein, and report on an exploratory study.
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