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Abstract

Punitive damages claims have increased substantially in the 1980s for both manufacturing and marketing practices, resulting in several well-publicized awards to injured consumers. In this article the current status of punitive damages for intentional marketing wrongdoing is reviewed. Likely future developments and suggestions for marketers are provided.

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References

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The Evolution of Punitive Damages in Product Liability Litigation for Unprincipled Marketing Behavior

Abstract

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