This paper builds on previous work by the author on a framework for understanding affirmative action orders by the FTC. Specifically, this paper looks at the more detailed elements of the disclosure orders, as they relate to the communication of the disclosure message to the consumer.
Get full access to this article
View all access options for this article.
References
1.
The Great Atlantic & Pacific Tea Company, Inc., D-8916 (Mar. 25, 1975) 85 F.T.C. 601
Standard Brands, Inc., et al., C-2377 (Apr. 9, 1973) 82 F.T.C. 1176
30.
Wendelken-Simminger and Company t/a Simms Furniture Co., et al., C-2260 (May 5, 1975) 85 F.T.C. 8312
31.
William Martin Gurley t/a Gurley Industries, etc., C-1730 (Apr. 17, 1970) 77 F.T.C. 477
32.
WilkieWilliam L. (1982) “Affirmative Disclosure: Perspectives on FTC Orders,” Journal of Public Policy and Marketing1, pp. 95–110.
33.
WilkieWilliam L., (1983) “Affirmative Disclosure at the FTC: Theoretical Framework and Typology of Case Selection,” Journal of Public Policy and Marketing2, pp. 3–15.
34.
WilkieWilliam L., (1985) “Affirmative Disclosure at the FTC: Objectives For The Remedy and Outcomes Of Orders,” Journal of Public Policy and Marketing4, pp. 91–111.
35.
WilkieWilliam L., (1986) “Affirmative Disclosure at the FTC: Strategy for Disclosure,” Journal of Public Policy and Marketing5, pp. 123–45.
36.
World Wide Systems, Inc., et al., C-2683 (July 16, 1975) 86 F.T.C. 182