Measurement of attitudes toward and evaluation of U.S. efforts in consumerism have been receiving increased attention. Most evaluation has focused on intracultural measures. An alternative would be an intercultural comparison; however, differing perceptions of individuals have traditionally made it difficult to validate cross-cultural attitudinal instruments. In this study, separate factor analyses assured that perceptual clusters formed by samples from different cultures were similar. A validated, reliable instrument is presented for comparing U.S. and Swedish respondents with respect to relevant consumerism issues.
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