Here Comes the Sun: Present and Future Impact in Marketing and Public Policy Research

Abstract

Get full access to this article

View all access options for this article.

References

AACSB (2008), “Final Report of the AACSB International Impact of Research Task Force,” (accessed October 18, 2021), https://www.aacsb.edu/-/media/aacsb/publications/research-reports/impact-of-research.ashx?la=en&hash=1B11EFEF16F3694F0FDB1A3DD4D6E4301DF7DC28.

AACSB (2020), “Connected for Better: Exploring the Positive Societal Impact of Business Schools,” AACSB Briefing Paper (April), https://www.aacsb.edu/about/advocacy-and-awareness/-/media/a34c23171bcb477b893408ccc690d956.ashx.

Andrews

J. Craig

Burton

Scot

Gundlach

Gregory T.

Hill

Ronald Paul

Kees

Jeremy

Netemeyer

Richard G.

, et al. (2022), “What Exactly Is Marketing and Public Policy? Insights for JPP&M Researchers,” Journal of Public Policy & Marketing, 41 (1), 10–33.

Andrews

J. Craig

Walker

Kristen L.

Kees

Jeremy

(2020), “Children and Online Privacy Protection: Empowerment from Cognitive Defense Strategies,” Journal of Public Policy & Marketing, 39 (2), 205–19.

Berry

Christopher

Burton

Scot

Howlett

Elizabeth

Newman

Christopher L.

(2019), “Understanding the Calorie Labeling Paradox in Chain Restaurants: Why Menu Calorie Labeling Alone May Not Affect Average Calories Ordered,” Journal of Public Policy & Marketing, 38 (2), 192–213.

Bone

Sterling A.

Christensen

Glenn L.

Williams

Jerome D.

Adams

Stella

Lederer

Anneliese

Lubin

Paul C.

(2019), “Shaping Small Business Lending Policy Through Matched-Pair Mystery Shopping,” Journal of Public Policy & Marketing, 38 (3), 391–99.

Bublitz

Melissa G.

Chaplin

Lan Nguyen

Peracchio

Laura A.

Cermin

Ashley Deutsch

Dida

Mentor

Escalas

Jennifer Edson

, et al. (2021), “Rise Up: Understanding Youth Social Entrepreneurs and Their Ecosystems,” Journal of Public Policy & Marketing, 39 (4), 461–76.

Bublitz

Melissa G.

Hansen

Jonathan

Peracchio

Laura A.

Tussler

Sherrie

(2019), “Hunger and Food Well-Being: Advancing Research and Practice,” Journal of Public Policy & Marketing, 38 (2), 136–53.

Consumer Financial Protection Bureau (2021), “Remarks of Acting Director Dave Uejio at the Press Call on the Small Business Lending Proposed Rule,” press release (September 1), https://www.consumerfinance.gov/about-us/newsroom/remarks-acting-director-dave-uejio-press-call-small-business-kending-proposed-rule/.

10.

Cross

Samantha N.N.

Gustafsson

Anders

Pechmann

Cornelia

Page Winterich

Karen

(2022), “Responsible Research in Business and Management (RRBM) and the Journal of Public Policy & Marketing: Connected Through Impact,” Journal of Public Policy & Marketing, 41 (1), 51–53.

11.

Eilert

Meike

Cherup

Abigail Nappier

(2020), “The Activist Company: Examining a Company’s Pursuit of Societal Change Through Corporate Activism Using an Institutional Theoretical Lens,” Journal of Public Policy & Marketing, 39 (4), 461–76.

12.

EQUIS (n.d.), “Business School Impact System,” (accessed October 18, 2021), https://www.efmdglobal.org/assessments/business-schools/bsis/.

13.

Fox

Alexa K.

Hoy

Mariea Grubbs

(2019), “Smart Devices, Smart Decisions? Implications of Parents’ Sharenting for Children’s Online Privacy: An Investigation of Mothers,” Journal of Public Policy & Marketing, 38 (4), 414–32.

14.

FTC (2019), “Federal Trade Commission’s 2019 Privacy Conference,” (June 27), https://www.ftc.gov/news-events/events-calendar/privacycon-2019.

15.

Gijsenberg

Maarten J.

Verhoef

Peter C.

(2019), “Moving Forward: The Role of Marketing in Fostering Public Transport Usage,” Journal of Public Policy & Marketing, 38 (3), 354–71.

16.

Grier

Sonya

Johnson

Guillaume

Scott

Maura L.

(2021) “From Anxious Spaces to Harmonious Relations? Interracial Marketplace Interactions Through the Lens of Consumer Psychology,” Journal of Consumer Psychology, https://doi.org/10.1002/jcpy.1278.

17.

Huang

Yimin

Chu

Rongwei

Cheng

Junjun

(2019), “Exploring Life Satisfaction Among Subsistence Migrant Consumers: A Case in China,” Journal of Public Policy & Marketing, 38 (1), 96–109.

18.

Jack

Andrew

(2021), “Business School Rankings: The Financial Times’ Experience and Evolutions,” Business & Society (published online May 22), https://doi.org/10.1177/00076503211016783.

19.

Johnson

Joseph M.

Tellis

Gerard J.

VanBergen

Noah

(2022), “Fooled by Success: How, Why, and When Disclosures Fail or Work in Mutual Fund Ads,” Journal of Public Policy & Marketing, 41 (1), 54–71.

20.

King

Martin Luther

, Jr. (1968), “Remaining Awake Through a Great Revolution,” speech given at the National Cathedral (March 31).

21.

Kinnear

Thomas C.

Murphy

Patrick E.

(2021), “Reflections on the 40th Birthday of the Journal of Public Policy & Marketing,” Journal of Public Policy & Marketing, 40 (1), 322–25.

22.

Kopp

Steven W.

Kim

Kyung-Hoon

(2018), “Introduction to the Special Section on Global Perspectives in Public Policy and Marketing,” Journal of Public Policy & Marketing, 37 (1), 106–07.

23.

Korschun

Daniel

Martin

Kelly D.

Vadakkepatt

Gautham G.

(2020), “Marketing’s Role in Understanding Political Activity,” Journal of Public Policy & Marketing, 39 (4), 378–87.

24.

Martin

Kelly D.

Scott

Maura L.

(2021), “Journal of Public Policy & Marketing: A Strategic Vision for Rigor, Relevance, and Inclusivity,” Journal of Public Policy & Marketing, 40 (1), 1–6.

25.

Patel

Pankaj C.

Feng

Cong

(2021), “LGBT Workplace Equality Policy and Customer Satisfaction: The Roles of Marketing Capability and Demand Instability,” Journal of Public Policy & Marketing, 40 (1), 7–26.

26.

Peterson

Mark

Godby

Robert W.

(2020), “Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy,” Journal of Public Policy & Marketing, 39 (4), 412–29.

27.

Poole

Sonja Martin

Grier

Sonya A.

Thomas

Kevin D.

Sobande

Francesca

Ekpo

Akon E.

Torres

Lez Trujillo

, et al. (2021), “Operationalizing Critical Race Theory in the Marketplace,” Journal of Public Policy & Marketing, 40 (2), 126–42.

28.

Shultz

Clifford.

Hoek

Janet

Lee

Leonard

Leong

Wai Yan

Srinivasan

Raji

Viswanathan

Madhu

, et al. (2022), “JPP&M’s Global Perspective and Impact: An Agenda for Research on Marketing and Public Policy,” Journal of Public Policy & Marketing, 41 (1), 34–50.

29.

Stewart

David W

. (2014), “What Is Policy? and Why It Matters,” Journal of Public Policy & Marketing, 33 (1), 1–3.

30.

Venugopal

Srinivas

Viswanathan

Madhubalan

(2021), “Negotiated Agency in the Face of Consumption Constraints: A Study of Women Entrepreneurs,” Journal of Public Policy & Marketing, 40 (3), 336–53.

31.

Viswanathan

Madhubalan

Baskentli

Sara

Gallage

Samanthika

Martin

Diane M.

Ramirez-Grigortsuk

Maria

Subrahmanyan

Saroja

(2021), “A Demonstration of Symbiotic Academic-Social Enterprise in Subsistence Marketplaces: Researching and Designing Customized Sustainability Literacy Education in Tanzania,” Journal of Public Policy & Marketing, 40 (2), 245–61.

32.

Vredenburg

Jessica

Kapitan

Sommer

Spry

Amanda

Kemper

Joya A.

(2020), “Brands Taking a Stand: Authentic Brand Activism or Woke Washing?” Journal of Public Policy & Marketing, 39 (4), 444–60.

33.

Wiener

Joshua L.

Ellen

Pam Scholder

Burton

Scot

(2018), “Looking to the Future: The Evolving Marketing and Public Policy Community” Journal of Public Policy & Marketing, 37 (1), 1–4.