The Future of Marketing Analytics and Public Policy

Agarwal Ritu Dugas Michelle Gao Gordon Kannan P.K. (2020), “Emerging Technologies and Analytics for A New Era of Value-Centered Marketing in Healthcare,” Journal of the Academy of Marketing Science, 48 (1), 9–23.

Appel Gil Grewal Lauren Hadi Rhonda Stephen Andrew T. (2020), “The Future of Social Media in Marketing,” Journal of the Academy of Marketing Science, 48 (1), 79–95.

Bradlow Eric T. Gangwar Manish Kopalle Praveen Voleti Sudhir (2017), “The Role of Big Data and Predictive Analytics in Retailing,” Journal of Retailing, 93 (1), 79–95.

Chen Yixeng Sridhar Shrihari (Hari) Mittal Vikas (2021), “Treatment Effect Heterogeneity in Randomized Field Experiments: A Methodological Comparison and Public Policy Implications,” Journal of Public Policy & Marketing, 40 (4), 457–62.

Crow Kellie Galande Ashish Chylinski Mathew Mathmann Frank (2021), “Power and the Tweet How Viral Messaging Conveys Political Advantage,” Journal of Public Policy & Marketing, 40 (4), 505–20.

Davenport Thomas Guha Abhijit Grewal Dhruv Bressgott Timna (2020), “How Artificial Intelligence Will Change the Future of Marketing,” Journal of the Academy of Marketing Science, 48 (1), 23–42.

Davis Brennan Grier Sonya (2015), “A Tale of Two Urbanicities: Adolescent Alcohol and Cigarette Consumption in High- and Low-Poverty Urban Neighborhoods,” Journal of Business Research, 68 (10), 2109–16.

Ghotbi Sina Dhar Tirtha Weinberg Charles B. (2021), “Do Consumers Order More Calories in a Meal with a Diet or Regular Soft Drink? An Empirical Investigation Using Large-Scale Field Data,” Journal of Public Policy & Marketing, 40 (4), 521–37.

Grewal Dhruv Hulland John Kopalle Praveen K. Karahanna Elena (2020), “The Future of Technology and Marketing: A Multidisciplinary Perspective,” Journal of the Academy of Marketing Science, 48 (1), 1–8.

Grewal Dhruv Noble Stephanie M. Roggeveen Anne L. Nordfalt Jens (2020), “The Future of In-Store Technology,” Journal of the Academy of Marketing Science, 48 (1), 96–113.

Grier Sonya Davis Brennan (2013), “Are All Proximity Effects Created Equal? Fast Food Near Schools and Body Weight Among Diverse Adolescents,” Journal of Public Policy & Marketing, 32 (1), 116–28.

Guha Abhijit Grewal Dhruv Kopalle Praveen K. Haenlein Michael Schneider Matthew J. Jung Hyunseok , et al. (2021), “How Artificial Intelligence Will Affect the Future of Retailing,” Journal of Retailing, 97 (1), 28–41.

Huang Ming-Hui Rust Roland T. (2021), “A Strategic Framework for Artificial Intelligence in Marketing,” Journal of the Academy of Marketing Science, 49 (1), 30–50.

Iacocca Kathleen Vallen Beth (2021), “Using Analytics to Gain Insights on US Prescription Drug Prices: An Inductive Analysis,” Journal of Public Policy & Marketing, 40 (4), 538–57.

Kopalle Praveen K. Lehmann Donald R. (2021), “Big Data, Marketing Analytics, and Public Policy: Implications for Health Care,” Journal of Public Policy & Marketing, 40 (4), 453–6.

Liu Lu Gauri Dinesh K. Jindal Rupinder P. (2021), “The Role of Patient Satisfaction in Hospitals’ Medicare Reimbursements,” Journal of Public Policy & Marketing, 40 (4), 558–70.

Mende Martin Scott Maura L. van Doorn Jenny Grewal Dhruv Shanks Ilana (2019), “Service Robots Rising: How Humanoid Robots Influence Service Experiences and Elicit Compensatory Consumer Responses,” Journal of Marketing Research, 56 (4), 535–56.

Meyer Jan-Hinrich De Ruyter Ko Grewal Dhruv Cleeren Kathleen Keeling Debbie Isobel Motyka Scott (2020), “Categorical Versus Dimensional Thinking: Improving Anti-Stigma Campaigns by Matching Health Message Frames and Implicit Worldviews,” Journal of the Academy of Marketing Science, 48 (2), 222–45.

Okazaki Shintaro Eisend Martin Plangger Kirk de Ruyter Ko Grewal Dhruv (2020), “Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review,” Journal of Retailing, 96 (4), 458–73.

Panzone Luca A. Ulph Alistair Hilton Denis Gortemaker Ilse Tajudeen Ibrahim Adebisi (2021), “Sustainable by Design: Choice Architecture and the Carbon Footprint of Grocery Shopping,” Journal of Public Policy & Marketing, 40 (4), 463–86.

Petrescu Maria Krishen Anjala Bui My (2020), “The Internet of Everything: Implications of Marketing Analytics from a Consumer Policy Perspective,” Journal of Consumer Marketing, 37 (6), 675–86.

Rai Arun (2020), “Explainable AI: From Black Box to Glass Box,” Journal of the Academy of Marketing Science, 48 (1), 137–41.

Rossi Raffaello Nairn Agnes Smith Josh Inskip Christopher (2021), “‘Get A £10 Free Bet Every Week!’—Gambling Advertising on Twitter: Volume, Content, Followers, Engagement, and Regulatory Compliance,” Journal of Public Policy & Marketing, 40 (4), 487–504.

Shah Denish George Morris (2021), “Linking Marketing to Nonprofit Performance,” Journal of Public Policy & Marketing, 40 (4), 571–83.

Ulver Sofia Laurell Christofer (2020), “Political Ideology in Consumer Resistance: Analyzing Far-Right Opposition to Multicultural Marketing,” Journal of Public Policy & Marketing, 39 (4), 477–93.

Villarroel Ordenes Francisco Grewal Dhruv Ludwig Stephan De Ruyter Ko Mahr Dominik Wetzels Martin (2019), “Cutting Through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages,” Journal of Consumer Research, 45 (5), 988–1012.

Wang Xin Shane Ryoo Jun Hyun Joseph Bendle Neil Kopalle Praveen K. (2020), “The Role of Machine Learning Analytics and Metrics in Retailing Research,” Journal of Retailing (published online December 23), https://doi.org/10.1016/j.jretai.2020.12.001.

Wedel Michel Kannan P.K. (2016), “Marketing Analytics for Data-Rich Environments,” Journal of Marketing, 80 (6), 97–121.