BeckerMarenWiegandNicoReinartzWerner J. (2019), “Does It Pay to Be Real? Understanding Authenticity in TV Advertising,” Journal of Marketing, 83 (1), 24–50.
2.
BhagwatYashodaWarrenNooshinBeckJoshuaIVGeorge Watson (2020), “Corporate Sociopolitical Activism and Firm Value,” Journal of Marketing, 84 (5), xxx–xxx.
3.
BoekerWarren (1989), “Strategy Change: The Effects of Founding and History,” Academy of Management Journal, 32 (3), 489–515.
4.
CroweEllenTory HigginsE. (1997), “Regulatory Focus and Strategic Inclinations: Promotion and Prevention in Decision Making,” Organizational Behavior and Human Decision Processes, 69 (2), 117–232.
FreemanR. EdwardHarrisonJeffrey S.WicksAndrew C.ParmarBidhan L.ColleSimone de (2010), Stakeholder Theory: The State of the Art. Cambridge, UK: Cambridge University Press.
7.
HoltDouglas B. (2002), “Why Do Brands Cause Trouble? A Dialectical Theory of Consumer Culture and Branding,” Journal of Consumer Research, 29 (1), 70–90.
8.
HomburgChristianWiesekeJanHoyerWayne D. (2009), “Social Identity and Service-Profit Chain,” Journal of Marketing, 73 (2), 38–54.