Introduction to the Special Section: The Domain and Intersection of Anticonsumption,Marketing,and Public Policy

Anderson Stephanie Hamilton Kathy Tonner Andrea (2018), “‘They Were Built to Last’: Anticonsumption and the Materiality of Waste in Obsolete Buildings,” Journal of Public Policy & Marketing, 37 (Fall), 195–212.

Andreasen Alan R. (2012), “Rethinking the Relationship Between Social/Nonprofit Marketing and Commercial Marketing,” Journal of Public Policy and Marketing, 31 (Spring), 36–41.

Belk Russell (2014), “You Are What You Can Access: Sharing and Collaborative Consumption Online,” Journal of Business Research, 67 (8), 1595–1600.

Black Iain R. Cherrier Hélène (2010), “Anti-Consumption as Part of Living a Sustainable Lifestyle: Daily Practices, Contextual Motivations and Subjective Values,” Journal of Consumer Behavior, 9 (November/December), 437–53.

Brosius Nina Fernandez Karen V. Cherrier Hélène (2013), “Reacquiring Consumer Waste: Treasure in our Trash?” Journal of Public Policy and Marketing, 32 (Fall), 286–301.

Chatzidakis Andreas Lee Michael S.W. (2013), “Anti-Consumption as the Study of Reasons Against,” Journal of Macromarketing, 33 (3), 190–203.

Cherrier Hélène (2010), “Custodian Behavior: A Material Expression of Anti-Consumerism,” Consumption Markets & Culture, 13 (3), 259–72.

Cherrier Hélène Black Iain R. Lee Mike (2011), “Intentional Non-Consumption for Sustainability: Consumer Resistance and/or Anti-Consumption?” European Journal of Marketing, 45 (11/12), 1757–67.

Cherrier Hélène Hill Ronald Paul (2018), “Anticonsumption as Tactical Response to Institutionalized Subordination: The Case of Materially Deprived Anticonsumers,” Journal of Public Policy & Marketing, 37 (Fall), 213–26.

Cherrier Hélène Murray Jeff (2002), “Drifting Away from Excessive Consumption: A New Social Movement Based on Identity Construction,” in Advances in Consumer Research, Vol. 29, Broniarczyk Susan M. Nakamoto Kent , eds. Valdosta, GA: Association for Consumer Research, 245–47.

Cherrier Hélène Murray Jeff B. (2007), “Reflexive Dispossession and the Self: Constructing a Processual Theory of Identity,” Consumption Markets & Culture, 10 (1), 1–29.

Dewhirst Timothy Lee Wonkyong Beth (2011), “Social Marketing and Tobacco Control,” in The SAGE Handbook of Social Marketing, Hastings Gerard Angus Kathryn Bryant Carol , eds. London: SAGE Publications, 391–404.

Dewhirst Timothy Lee Wonkyong Beth Fong Geoffrey T. Ling Pamela M. (2016), “Exporting an Inherently Harmful Product: The Marketing of Virginia Slims Cigarettes in the United States, Japan, and Korea,” Journal of Business Ethics, 139 (1), 161–81.

Dholakia Utpal Jung Jihye Chowdhry Nivriti (2018), “Should I Buy This When I Have So Much? Reflection on Personal Possessions as an Anticonsumption Strategy,” Journal of Public Policy & Marketing, 37 (Fall), 260–73.

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Guillard Valérie (2018), “Anticonsumption Consciousness in Pursuit of Sustainability,” Journal of Public Policy & Marketing, 37 (Fall), 274–90.

Gundlach Gregory T. (2007), “The American Marketing Association’s 2004 Definition of Marketing: Perspectives on Its Implications for Scholarship and the Role and Responsibility of Marketing in Society,” Journal of Public Policy & Marketing, 26 (Fall), 243–50.

Iyer Easwar S. Reczek Rebecca Walker (2017), “The Intersection of Sustainability, Marketing, and Public Policy: Introduction to the Special Issue on Sustainability,” Journal of Public Policy & Marketing, 36 (Fall), 246–54.

Kähr Andrea Nyffenegger Bettina Krohmer Harley Hoyer Wayne (2016), “When Hostile Consumers Wreak Havoc on Your Brand: The Phenomenon of Consumer Brand Sabotage,” Journal of Marketing, 80 (3), 25–41.

Klein Jill Gabrielle Smith N. Craig John Andrew (2004), “Why We Boycott: Consumer Motivations for Boycott Participation,” Journal of Marketing, 68 (3), 92–109.

Kotler Philip (1972a), “A Generic Concept of Marketing,” Journal of Marketing, 36 (2), 46–54.

Kotler Philip (1972b), “What Consumerism Means for Marketers,” Harvard Business Review, 50 (May/June), 48–57.

Kotler Philip Levy Sidney J. (1969), “A New Form of Marketing Myopia: Rejoinder to Professor Luck,” Journal of Marketing, 33 (3), 55–57.

Kotler Philip Levy Sidney J. (1971), “Demarketing, Yes, Demarketing,” Harvard Business Review, 79 (November/December), 74–80.

Kotler Philip Levy Sidney J. (1973), “Buying Is Marketing Too!” Journal of Marketing, 37 (1), 54–59.

Kotler Philip Zaltman Gerald (1971), “Social Marketing: An Approach to Planned Social Change,” Journal of Marketing, 35 (3), 3–12.

Kozinets Robert V. (2002), “Can Consumers Escape the Market? Emancipatory Illuminations from Burning Man,” Journal of Consumer Research, 29 (1), 20–38.

Kozinets Robert V. Handelman Jay M. (2004), “Adversaries of Consumption: Consumer Movements, Activism, and Ideology,” Journal of Consumer Research, 31 (3), 691–704.

Kropfeld Maren Ingrid Nepomuceno Marcelo Vinhal Dantas Danilo C. (2018), “The Ecological Impact of Anticonsumption Lifestyles and Environmental Concern,” Journal of Public Policy & Marketing, 37 (Fall), 245–59.

Kucuk S. Umit (2016), “Exploring the Legality of Consumer Anti-Branding Activities in the Digital Age,” Journal of Business Ethics, 139 (1), 77–93.

Lee Michael S.W. Fernandez Karen V. Hyman Michael R. (2009), “Anti-Consumption: An Overview and Research Agenda,” Journal of Business Research, 62 (2), 145–47.

Lee Michael S.W. Motion Judith Conroy Denise (2009), “Anti-Consumption and Brand Avoidance,” Journal of Business Research, 62 (2), 169–80.

Lee Michael S.W. Roux Dominique Cherrier Hélène Cova Bernard (2011), “Anti-Consumption and Consumer Resistance: Concepts, Concerns, Conflicts and Convergence,” European Journal of Marketing, 45 (11/12), 1680–87.

Levy Sidney J. Kotler Philip (1969), “Beyond Marketing: The Furthering Concept,” California Management Review, 12 (2), 67–73.

Mick David G. (2006), “Meaning and Mattering Through Transformative Consumer Research,” in Advances in Consumer Research, Vol. 33, Pechmann Cornelia Price Linda L. , eds. Ann Arbor, MI: Association for Consumer Research, 1–4.

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Mikkonen Ilona Bajde Domen (2013), “Happy Festivus! Parody as Playful Consumer Resistance,” Consumption Markets & Culture, 16 (4), 311–37.

Ozanne Lucie K. Ballantine Paul W. (2010), “Sharing as a Form of Anti-Consumption? An Examination of Toy Library Users,” Journal of Consumer Behaviour, 9 (November/December), 485–98.

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Peattie Ken Peattie Sue (2009), “Social Marketing: A Pathway to Consumption Reduction?” Journal of Business Research, 62 (2), 260–68.

Phipps Marcus Brace-Govan Jan (2011), “From Right to Responsibility: Sustainable Change in Water Consumption,” Journal of Public Policy and Marketing, 30 (Fall), 203–219.

Roux Dominique (2007), “Consumer Resistance: Proposal for an Integrative Framework,” Recherche et Applications en Marketing, 22 (4), 59–79.

Scheurenbrand Klara Parsons Elizabeth Cappellini Benedetta Patterson Anthony (2018), “Cycling into Headwinds: Analyzing Practices That Inhibit Sustainability,” Journal of Public Policy & Marketing, 37 (Fall), 227–44.

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Scott Kristin A. Weaver Todd S. (2018), “The Intersection of Sustainable Consumption and Anticonsumption: Repurposing to Extend Product Life Spans,” Journal of Public Policy & Marketing, 37 (Fall), 291–305.

Stewart David W. (2014), “What Is Policy? and Why It Matters,” Journal of Public Policy and Marketing, 33 (Spring), 1–3.

Thompson Craig J. Rindfleisch Aric Arsel Zeynep (2006), “Emotional Branding and the Strategic Value of the Doppelgänger Brand Image,” Journal of Marketing, 70 (January), 50–64.

Wilkie William L. Moore Elizabeth S. (2012), “Expanding Our Understanding of Marketing in Society,” Journal of the Academy of Marketing Science, 40 (1), 53–73.

Zavestoski Stephen (2002), “Guest Editorial: Anticonsumption Attitudes,” Psychology & Marketing, 19 (2), 121–26.