Critics have argued for a better understanding of power in transformational learning. This study explored the power of normative ideologies in the transformational learning of ethical vegans. The findings indicate that Mezirow's transformation theory does not adequately account for power relations in this case of transformational learning, power was central to the transformational learning of ethical vegans, relations of power operated across interrelated scales of organization and time, normative ideologies regulated emancipatory praxis over time, and transformational learning should be viewed from a more holistic perspective.
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