Abstract
This paper analyzes the viability of service as an independent legitimizing principle for university extension. It takes the position that this is possible only if the goal of service establishes clear operating priorities and if those priorities are accepted as legitimate ends by the sponsoring institution. The original meaning of public service, as spawned by the Progressive movement, and the institu tional dynamics which it encountered are explored through a his torical case study of the University of California experiment with the Wisconsin Idea from 1912 to 1918. Analysis of the extensive system of controls which were instituted over extension by the emergent professoriate led to the conclusion that service values were inconsistent with professional academic values, which con tinue to be ascendant within the university. Consequently, service is not an acceptable third function of the university except insofar as it is perceived as critical to system maintenance.
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