The fields of social cognition and writing have both evolved significantly from their infancy in the 1960s. Yet by 1960, each field had already suffered from years of neglect; a social-cognitive framework was initially published in the 1930s (Mead, 1934), while audience awareness in speaking and writing was first addressed by Aristotle (Cooper, 1932). During the 1970s, cognitive-developmentalists interested in audience awareness in writing found Piaget's (1926) description of the egocentrism displayed by children in various communicative tasks particularly appealing. The combined acceptance by these writing researchers of the concepts of egocentrism and decentration led to a growing concern for audience awareness and adaptation in written communication. However, many researchers noted the limitations of cognitively based audience heuristics and the conflicting evidence regarding egocentrism. Support for their views on writing was found in the new field of social cognition and writing. Of the four theoretical positions currently advanced in the field, Rubin's (1984) multidimensional proposal dominates the research. Although the actual studies generated have been few, numerous theoretical and methodological problems already plague this area of research. Nonetheless, the emerging social-cognitive model of writing presents implications for research and teaching not available under traditional perspectives.
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