Aaker, D. A.
, & Norris, D. (1982). Characteristics of T.V. Commercials perceived as informative. Journal of Advertising Research, 22, 61-70.
2.
Bauer, R. A.
, & Greyser, S. A. (1968). Advertising in America: The consumer view. Boston: Harvard University Press.
3.
Bucklin, L.
(1965). The informative role of advertising. Journal of Advertising Research, 5, 3, 11-15.
4.
Dameron, K.
(1942). Information in advertising. Harvard Business Review, 20, 482-495.
5.
Haddon, W., Jr.
(1976). Some aspects of information for consumers. In M. G. Jones & D. M. Gardner (Eds.), Consumerism: A new force in society. Lexington, MA: Lexington Books.
6.
Howard, J. A.
, & Hulbert, J. (1974). Advertising and the public interest. Journal of Advertising Research, 14(6), 33-39.
7.
Kaselow, J.
(1982). TV-takes along Madison Avenue. Backstage, November 12.
8.
Laczniak, G. R.
(1979). Information content in print advertising. Journalism Quarterly, 56, 324-327, 345.
9.
Morgan, W. L.
, & Leahy, A. M. (1934). The cultural content of general interest magazines. Journal of Educational Psychology, 25, 530-536.
10.
Munro, H.
, & Taylor, D. (1982). Assessing information content in advertisements (Working Paper #5082). Waterloo, Ontario: School of Business, Wilfred Laurier University.
11.
Pollay, R. W.
, Zaichowsky, J., & Fryer, C. (1980). Regulation hasn't changed T.V. ads much. Journalism Quarterly, 57, 438-446.
12.
Reid, L. N.
, & Rotfeld, H. J. (1981). How informative are ads on children's T.V. shows?Journalism Quarterly, 58, 108-111.
13.
Resnik, A.
, & Stern, B. L. (1977). An analysis of information content in television advertising. Journal of Marketing, 41, 50-53.
14.
Resnick, A.
, Stern, B. L., & Grabb, E. (1977). Information content in television advertising: A further analysis. In B. A. Greenberg & D. N. Bellenger (Eds.), Contemporary marketing thought. Chicago: American Marketing Association.
15.
Sepstrup, P.
(1981). Information content in advertising. Journal of Consumer Policy, 5, 337-345.
16.
Stern, B. L.
, Krugman, D. M., & Resnik, A. (1981). Magazine advertising: An analysis of its information content. Journal of Advertising Research, 21(2), 39-44.
17.
Vaughn, R.
(1980). How advertising works: A planning model. Journal of Advertising Research, 20(4), 27-36.
18.
Wells, W. D.
(1983). How advertising works. Paper presented at the James Webb Young Conference, University of Illinois, June 21.