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NRJ Book: When MBAs Rule the Newsroom: How the Marketeers and Managers are Reshaping Today's Media

News Research Journal

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First published online June, 1993

NRJ Book: When MBAs Rule the Newsroom: How the Marketeers and Managers are Reshaping Today's Media

Volume 14, Issue 3-4

https://doi.org/10.1177/073953299301400318

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