Abstract
Due to an error in typesetting, some material was omitted from an article by Paul J. Lavrakas and Jack K. Holley, “The Image of Daily Newspapers in Their Local Markets,” which appeared on pages 51–60 in the Spring 1989 issue of Newspaper Research Journal (10:3).
Copy on page 55 should have appeared as follows. The editors apologize to the authors and to readers.
Using select questionnaire items from the 1985 ASNE national credibility study, perceptions regarding different aspects of newspaper image were gathered in each of the six newspaper markets. Items were asked of all respondents, not merely readers.
The first item was a forced-choice dichotomy that asked respondents to judge the concern held by local reporters about the effect of their writing on the persons written about. Respondents were asked which ofthe following they agreed with the most: “Most (name of local daily) reporters are just concerned with getting a good story and don't worry very much about hurting people,” or “Most (name of local daily) reporters worry about how their stories may hurt people.”
The second item was a forced-choice dichotomy that asked respondents to judge whether the local daily newspaper protected the interests of all people or of just a certain segment of the public. Respondents were asked which of the following they agreed with most: “The (name of local daily) looks out for ordinary people,” or “The (name of local daily) looks out mainly for powerful people.”
The third item…
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