Written by Pros,Read by Amateurs: Analysis of Trade Speeches on Improving Newspaper Content

Abstract

Analysis of speeches given at national newspaper conventions during the past five years finds three main areas of suggestions for improvement of newspapers: understand the nature and needs of a changing audience; know the news and information needs of your readers; and understand a gap exists between editors and readers in what a newspaper is and should be. The single most often mentioned suggestion was to better know the newspaper audience.