Abstract
Regression analysis of survey data indicates personal religious preference is the demographic characteristic best able to predict a religion journalist's use of a particular denominational news service. However, the journalist's own religious preference is a much weaker predictor than is the strength of the religious tradition in the newspaper's circulation area. For the most part, using a denominational news service depends on the gatekeeper's perception that the news service provides accurate information about the kinds of news readers need and want.
Get full access to this article
View all access options for this article.