Abstract
Using data from more than 1,000 teenagers, the study examines racial differences in media behavior and socialization patterns. Particular attention is paid to usage of the newspaper relative to other media. According to the findings, several variables discriminate between black and white adolescents, including: availability of the newspaper in the home, frequency and intensity of readership, content preferences, perceived relevance of the newspaper medium and social responsibility. The findings also support the important role of parents in establishing a newspaper reading habit.
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