Abstract
Does people's media use change when a newspaper goes from PM to AM publication? A before-after survey with 256 subscriber household adults in the Eugene (OR) Register-Guard's market found subscribers: 1) spread reading more across the day, but decline in total reading time; 2) decreased viewing time for early evening TV and TV news; 3) remained stable in weather, sports and stock table interest; 4) perceived no change in news “freshness” but did note design changes; and, 5) had some difficulty making the adjustment to AM publication, but without significant opposition.
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