An Examination of the Perceptions of Newspaper Advertisements

Newspapers are public's favorite ad medium. Editor & Publisher, March 29, 1975, 12–13.

Larkin E. F. Grotta B. L. “Consumer attitudes toward use of advertising content in a small daily newspaper,” Journal of Advertising, winter 1976, 5, 28–31. And Grotta G. L. Larkin E.F. DePlois B. “How readers perceive and use a small daily newspaper,” Journalism Quarterly, winter 1975, 52, 711–715.

Larkin E. F. “Consumer perceptions of the media and their advertising content.” Paper presented to the Advertising Division, Association for Education in Journalism. August 1978, Seattle, Washington.

Hale F. D. “Group ownership of newspapers—what subscribers think.” Paper presented to the Mass Media and Society Division, Association for Education in Journalism, August 1979, Houston, Texas. See also “Baylor study shows reader attitudes toward newspapers,” Round-Up (newsletter of Texas Daily Newspaper Association), November 1978, 6, and “Readers prefer independent paper, Texas study says.” Publishers' Auxiliary. October 23, 1978, 6.