This study examines interactions between full-time members and web traffic across 137 Mexican online media platforms, as cataloged by Sembramedia in May 2023, focusing on the number of technological platforms and the type of interactivity involved. We used descriptive analyses and a structural equation model to test our hypotheses. Findings highlight the crucial role of human-to-content interactivity in shaping online media design and significantly influencing user content consumption patterns.
Adriano-SánchezJ. (2022). Business and editorial practices in digital native media in Mexico: An investigation into media routines [Doctoral dissertation]. University of Missouri–Columbia.
2.
AppelgrenE. (2018). An illusion of interactivity. Journalism Practice, 12(3), 308–325.
3.
Barredo IbáñezD. (2021). Medios digitales, participación y opinión pública [Digital media, participation and public opinion]. Tirant Lo Blanch.
4.
Barredo IbáñezD.Freundt-ThurneÚ.Medranda-MoralesN. J. (2020). Interaction and user-generated content on online informative platforms: A comparison of journalists in Colombia, Peru and Ecuador. Catalan Journal of Communication & Cultural Studies, 12(1), 99–117.
5.
Barredo IbáñezD.De La Garza MontemayorD. J.Freundt-ThurneÚ.DíasD. L. (2018). Questioning the existence of the prosumer in Ibero-America. A study on university students from Colombia, Peru, Chile and Spain. Revista Letral, 20, 183–205.
6.
Barredo IbáñezD.Díaz-CerveróE. (2017). Interactivity in Latin American digital journalism. An analysis of the main digital media of Colombia, Mexico and Ecuador (2016). Revista Latina De Comunicación Social, 72, 273–294.
7.
BetancourtA. C.CaviedesI. L. (2018). Methodology of statistical correlation of an integrated quality management system in the health sector. Signos, 10, 119–139.
8.
BrannonL.GoldL.MageeJ.WaltonG. (2022). The potential of interactivity and gamification within immersive journalism & interactive documentary (I-Docs) to explore climate change literacy and inoculate against misinformation. Journalism Practice, 16(2–3), 334–364.
9.
BroekhuizenT.HoffmannA. (2012). Interactivity perceptions and online newspaper preference. Journal of Interactive Advertising, 12(2), 29–43.
10.
BrunsA. (2008). “The active audience: Transforming journalism from gatekeeping to gatewatching.” In PatersonC.DomingoD. (Eds.), Making online news: The ethnography of new media production (pp. 171–184). Peter Lang.
11.
CabreraM. (2019, March 18th). Animal Político: Daniel Moreno. Censura, monetización y los efectos de la polarización [Animal político: Daniel moreno. censorship, monetization, and the effects of polarization]. The Coffee.
12.
CaledD.SilvaM. J. (2022). Digital media and misinformation: An outlook on multidisciplinary strategies against manipulation. Journal of Computational Social Science, 5(1), 123–159.
13.
ChungD. S. (2008). Interactive features of online newspapers: Identifying patterns and predicting use of engaged readers. Journal of Computer-Mediated Communication, 13(3), 658–679.
14.
ChyiH. I.NgY. M. M. (2020). Still unwilling to pay: An empirical analysis of 50U.S. newspapers’ digital subscription results. Digital Journalism, 8(4), 526–547.
15.
CodinaL. (2017). Componentes estructurales y semánticos en el diseño de la navegación Web: taxonomías, SEO y software implicado en el caso de una instalación con WordPress [Structural and semantic components in web navigation design: Taxonomies, SEO, and software implications in the case of a wordpress installation]. Universitat Pompeu Fabra.
16.
Díaz-CerveróE.Barredo IbáñezD. (2020). Journalistic coverage of organized crime in Mexico: Reporting on the facts, security protocols, and recurrent subthemes. International Journal of Communication, 14, 2500–2518.
17.
DomingoD. (2019). “Journalism, social media, and online publics. In Wahl-JorgensenK.HanitzschT. (Eds.), The handbook of journalism studies (pp. 196–210). Routledge.
18.
EspinoG. (2016). Precarious journalists in Mexico: Trapped between market forces and the pressures from local governments. Revista Mexicana de Ciencias Políticas y Sociales, 61(228), 91–120.
19.
EspinozaJ. F. (2015). Periodismo digital en México: análisis diagnóstico de los principales diarios on-line del estado de Coahuila (México) [Digital journalism in Mexico: Diagnostic analysis of the leading online newspapers in the State of Coahuila (Mexico)] [Master’s thesis]. Universidad Autónoma de Barcelona.
20.
FrankenbergL. (2015). Interactivity and deliberative democracy in the Mexican digital journalism. Comunicación y Sociedad, 23(23), 97–123.
21.
García-PerdomoV.MagañaM. I. (2020). The adoption of technology and innovation among native online news media in Colombia. International Journal of Communication, 14, 3076–3095.
22.
GómezR. (2020). The role of the state in the Mexican media system 2013-2018. Starting point for a research agenda. Comunicación y Sociedad, 17, Article e7565.
23.
Gómez-GarcíaS.de la Hera Conde-PumpidoT. (2022). Newsgames: The use of digital games by mass-media outlets to convey journalistic messages. Games and Culture, 18(4), 449–474.
24.
González MacíasR. A.Díaz-CerveróE.Barredo IbáñezD. (2021). Reporting under threat: Violence, professionalization, and erratic modernization of the Mexican media system. Palabra Clave, 24(1), Article e2411.
25.
González MacíasR. A.Díaz-CerveróE.Barredo IbáñezD. (2022). United or fragmented? Journalists’ organisations as a response to anti-press violence in Mexico. Estudios sobre el Mensaje Periodístico, 28(2), 305–315.
26.
González MacíasR. A.Echeverría VictoriaM. (2018). A medio camino. El Sistema mediático mexicano y su irregular proceso de modernización [Halfway There: The Mexican Media System and Its Irregular Modernization Process]. Revista Mexicana de Opinión Pública, (24), 35–51. https://doi.org/10.22201/fcpys.24484911e.2018.24.60437
27.
KsiazekT. B.PeerL.LessardK. (2016). User engagement with online news: Conceptualizing interactivity and exploring the relationship between online news videos and user comments. New Media & Society, 18(3), 502–520. https://doi.org/10.1177/1461444814545073
28.
GynnildA.UskaliT.JonesS.SirkkunenE. (2020). What is immersive journalism? Ethics, production and design. Routledge.
29.
HarlowS. (2021). Entrepreneurial news sites as worthy causes? Exploring readers’ motivations behind donating to Latin American journalism. Digital Journalism, 9(3), 364–383.
30.
HayesA. F. (2018). Introduction to mediation, moderation, and conditional process analysis: A regression-based approach (2nd ed.). Guilford Press.
31.
JenkinsH. (2008). Coverage culture. La cultura de la convergencia de los medios de comunicación [Coverage culture: The convergence culture of media]. Paidós
32.
KayeJ.QuinnS. (2010). Funding journalism in the digital age: Business models, strategies, issues and trends. Peter Lang.
33.
KimH.SongR.KimY. (2020). Newspapers’ content policy and the effect of paywalls on pageviews. Journal of Interactive Marketing, 49(1), 54–69.
34.
KiousisS. (2002). Interactivity: A concept explication. New Media & Society, 4(3), 355–383.
35.
KukkakorpiM.PanttiM. (2021). A sense of place: VR journalism and emotional engagement. Journalism Practice, 15(6), 785–802.
36.
LermaC. (2009). Implementation of interactive journalism at the portals of the Mexican press. Revista Latina de Comunicación Social, 64, 787–801.
37.
LopezosaC.CodinaL.Fernández-PlanellsA.FreixaP. (2023). Journalistic innovation: How new formats of digital journalism are perceived in the academic literature. Journalism, 24(4), 821–838.
38.
Marta-LazoC.Rodríguez RodríguezJ. M.PeñalvaS. (2020). Digital journalism competences. Systematic review of the scientific literature on new professional profiles of the journalist. Revista Latina de Comunicación Social, 75, 53–68.
39.
MartellL.AguilaL. M. (2021). “Mexico: Searching for a more independent and democratic media system.” In KarmasinM.FenglerS.EberweinT. (Eds.), The global handbook of media accountability (pp. 491–501). Routledge.
40.
McMillanS. J. (2005). The researchers and the concept: Moving beyond a blind examination of interactivity. Journal of Interactive Advertising, 5(2), 1–4.
41.
Medina-LaverónM.Sánchez-TaberneroA.BreinerJ. (2021). Some viable models for digital public-interest journalism. Profesional de la información, 30(1), Article e300118.
42.
MelnikG.PantserevK. (2020). Digitalization of the communication environment as an incentive for innovation in media education, Медиаобразование, 60(2), 290–297.
43.
NashK. (2014). What is interactivity for? The social dimension of web-documentary participation. Continuum: Journal of Media & Cultural Studies, 28(3), 383–395.
44.
NavarroE.CoronaJ. M. (2017). The interactivity issue: The users participation in the redefinition of journalism. Razón Y Palabra, 21(96), 373–394.
45.
OchoaA. G. (2018). Periodista multitarea, un pulpo en el que espero no convertirme [Multitasking journalist: A octopus I hope not to become]. In BeharO. (ed.), Periodismo universitario en el siglo XXI [University journalism in the 21st Century] (pp. 147–162). Editorial USC.
46.
OhJ.SundarS. (2015). How does interactivity persuade? An experimental test of interactivity on cognitive absorption, elaboration, and attitudes. Journal of Communication, 65, 213–236.
47.
OlsenR. K.KalsnesB.BarlandJ. (2021). Do small streams make a big river? Detailing the diversification of revenue streams in newspapers’ transition to digital journalism businesses. Digital Journalism, 1–22. https://doi.org/10.1080/21670811.2021.1973905
48.
PalomoB.SánchezM. (2014). The challenge of training participatory journalists: Faculty perceptions. Historia y comunicación social, 19, 465–478.
49.
Pinto GarzónK.Barredo IbáñezD.CalderónC., et al. (2018). “La interactividad como un factor clave para la fidelización de las audiencias. Una aproximación al contexto colombiano” [Interactivity as a key factor for audience engagement: An approach to the Colombian context]. In Arcila CalderónC.Barredo IbanezD.CastroC.de la Garza MontemayorD. J.Hernández PazA. (Eds.), Comunicación digital, redes y procesos en América Latina [Digital communication, networks, and processes in Latin America] (pp. 39–50). Comunicación Social Ediciones y Publicaciones.
50.
PodaraA.MatsiolaM.KallirisG.ManiouT. A. (2019). News usage patterns of young adults in the era of interactive journalism. Strategy and Development Review, 9(999), 61–83.
51.
RamosD. N.MartínezS. (2022). Challenges of entrepreneurial journalism in Mexico: Comparing cases in the states of Jalisco and Chiapas. Brazilian Journalism Research, 18, 266–289.
52.
RellyJ. E.González de BustamanteC. (2014). Silencing Mexico: A study of influences on journalists in the Northern states. The International Journal of Press/Politics, 19(1), 108–131.
53.
ReynaV. H. (2020). Mexican digital journalism studies: Two decades of scattered research. Comunicación y Sociedad, 18, Article e7846.
54.
ReynaV. H.EcheverríaM.GonzálezR. A. (2020). Beyond exogenous models: Mexican journalism’s modernization in its own terms. Journalism Studies, 21(13), 1815–1835.
55.
RiskosK.DekoulouP.TsourvakasG. (2019). User interactivity in online newspapers: Exploring the relationship between content features and user response. Newspaper Research Journal, 40(2), 155–176.
56.
Robledo-DiosesK.Tejedor CalvoS.Pulido RodríguezC.Torres EspinozaG. (2022). Ciberperiodismo y participación: taxonomía de la interactividad en los medios digitales. Comunicación y Sociedad, 19, Article e8192.
57.
RodríguezR.CodinaL.PedrazaR. (2012). Indicadores para la evaluación de la calidad en cibermedios: análisis de la interacción y de la adopción de la Web 2.0 [Indicators for evaluating quality in cybermedia: Analysis of interaction and Web 2.0 adoption]. Revista Española de Documentación Científica, 35(1), 61–93.
58.
RomeroL. R.SuárezM. (2016). Audiencias interactivas: rentabilidad y ética en el punto de mira [Interactive audiences: Profitability and ethics under scrutiny]. In J. ÁlvarezJJ. C.Suárez (coords). Desafíos éticos en el periodismo digital [Ethical challenges in digital journalism] (pp. 93–115). Dykinson.
59.
RostA. (2006). La interactividad en el periódico digital [Interactivity in the digital newspaper] [PhD Thesis]. Universitat Autònoma de Barcelona.
60.
Sánchez-GarcíaP. (2022). A way to teach digital journalism: The story first. In MarinhoS.SánchezP. (Eds.), Trial and error in journalism and communication education: Between the classroom and industry (pp. 95–120). Cambridge Scholars Publishing.
61.
Sánchez-GarcíaP.Campos-DomínguezE.Berrocal-GonzaloS. (2015). The unalterable functions of journalists in view of the emerging multimedia job profiles. Revista Latina de Comunicación Social, 70, 187–208.
62.
Schmitz WeissA.de Macedo Higgins JoyceV.HarlowS.AlvesR. C. (2020). Defining journalism innovation in Latin America: Exploration into perceptions among educators, students, and journalists. Journalism & Mass Communication Educator, 75(4), 419–435.
63.
SchulteA. (2021). ¿El despertar de un gigante adormecido? Los cambios profundos que se avecinan en el ecosistema de medios locales y regionales en México [Awakening a dormant giant? The profound changes on the horizon in the ecosystem of local and regional media in Mexico] [Report]. Tecnológico de Monterrey.
64.
ScolariC. (2008). Hipermediaciones: elementos para una teoría de la comunicación digital interactiva [Hypermediations: Elements for a theory of interactive digital communication]. Gedisa.
65.
Sixto-GarcíaJ.Silva-RodríguezA.Rodríguez-VázquezA. I.López-GarcíaX. (2022). Redefining journalism narratives, distribution strategies, and user involvement based on innovation in digital native media. Journalism, 24(6), 1322–1341.
66.
Sixto-GarcíaJ.Soengas-PérezX.Rodríguez-VázquezA. I. (2022). Capítulo 15. Periodistas polivalentes y periodistas especializados [Chapter 15: Versatile journalists and specialized journalists]. Espejo De Monografías De Comunicación Social, 7, 233–245.
67.
SpeakmanB. (2019). Influencing interaction: Does technology increase public participation on community journalism websites?Newspaper Research Journal, 40(1), 38–50.
68.
SteensenS. (2011). Online journalism and the promises of new technology. Journalism Studies, 12(3), 311–327.
69.
StockmannD.LuoT. (2017). Which social media facilitate online public opinion in China?Problems of Post-Communism, 64(3), 189–202.
70.
SuárezE. (2021). Cómo construir un modelo exitoso de suscripción [How to build a successful subscription model]. Cuadernos de periodistas, 41, 59–79.
71.
TejedorS.VentínA.CerviL.PulidoC.TusaF. (2020). Native media and business models: Comparative study of 14 successful experiences in Latin America. Media and Communication, 8(2), 146–158.
72.
Vara-MiguelA.MedinaM.Gutiérrez-RenteríaM. E. (2023). Influence of news interest, payment of digital news, and primary news sources in media trust. A moderated mediation model. Journal of Media Business Studies, 1–25. https://doi.org/10.1080/16522354.2023.2214447
73.
Vázquez-HerreroJ.López-GarcíaX. (2019). When media allow the user to interact, play and share: Recent perspectives on interactive documentary. New Review of Hypermedia and Multimedia, 25(4), 245–267.
