Social media users (under)appreciate the news: An application of hostile media bias to news disseminated on Facebook

Abstract

News outlets rely on social media to freely distribute content, offering a venue for users to comment on news. This exposes individuals to user comments prior to reading news articles, which can influence perceptions of news content. A 2 × 2 between-subject experiment (N = 690) tested the hostile media bias theory via the influence of comments seen before viewing a news story on perceptions of bias and credibility. Results show that user comments induce hostile media perceptions.

Keywords

online news hostile media bias hostile media effect Facebook credibility

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