When confronted with situations of increasing size and popularity, previously marginalized occupational groups struggle to maintain control over two spheres related to business: the persons involved in the process, and standards for producing products. This analysis applies the concept of control to professionalization strategies used by a sample of body art practitioners in King County, WA. The study findings depict a situation where occupational practitioners pick and choose among informal and formal strategies in order to restructure themselves in response to threats to their control. These practitioners do not follow a set pattern of professionalization, which demonstrates the need to expand dominant ideas of the professions.
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