Abstract
Get full access to this article
View all access options for this article.
References
1.
Charnes
A.
and
Cooper
W. W.
Management Models and Industrial Applications of Linear Programming (New York : John Wiley & Sons , 1967 ).
2.
Wolfe
Harry Deane
, and others. Evaluating Media (New York : National Industrial Conference Board , 1966 ).
3.
Zangwill
Willard I.
“Media Selection by Decision Programming,” Journal of Advertising Research (September, 1965 ).