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Book Review: Advertising and the Marketplace

The American Economist

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Book review

First published online October, 2022

Book Review: Advertising and the Marketplace

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Volume 67, Issue 2

https://doi.org/10.1177/05694345221105741

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References

1.

Margin

S.

(1979). Advertising, concentration, and profitability: The simultaneity problem. The Bell Journal of Economics 10 (Autumn), 639–647, https://doi.org/10.2307/3003355

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