The two sides of disgust: A lexical and thematic content analysis of narratives of personally experienced physical and moral disgust

Abstract

The present study examined narratives about situations in which individuals experience physical and/or moral disgust, and the similarities and differences between them. A thematic content analysis of participants’ narratives of personal physically or morally disgusting experiences as well as a lexical analysis using the computer program ALCESTE revealed that physical disgust emerges in an instantaneous reflex-like way during situations in which the individual is directly exposed to physical disgust elicitors. Physically disgusting events are described from an actor’s perspective and induce predominantly ‘pure’ disgust in the absence of other negative emotions. Furthermore, physical disgust, which strongly involves sensory modalities such as vision, odor, touch and taste, leads to more bodily reactions (e.g. nausea, tremor) and impels avoidance behavior. Morally disgusting events relate primarily to the observation of others as the victims of violence, betrayal and injustice (observer perspective), and involve judgments and reflections about the event, suggesting more in-depth cognitive elaboration. Morally disgusting events were found also to induce other negative emotions, such as anger and sadness. Our results suggest that these two types of disgust are sufficiently distinct to anticipate that they might differentially affect individuals’ social and moral judgments.