Since Magellan's round-the-world voyage (1521), international issues have been embroiled in universalist claims. This paper investigates the controversial nature of a new economic universalism in the light of the social deficiencies and the limits of the available resources. The model of a global consumerism turns out to be inaccessible for billions of people. The market conceals a social dimension which ethics, equity, governance and identity are attempting to reintroduce. Consumerist universalism is faltering. The search for an alternative development model is crucial. It will need to be technically sustainable, socially more equitable, culturally more diverse and politically more participative.
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