Carbon emissions, a major driver of climate change, represent a critical global challenge, with significant contributions from the transportation sector. Motorcycles are a key mode of transport in Bangkok, Thailand, and significantly contribute to the city’s carbon emissions, making them an important focus for electrification efforts. This study aims to examine the behavioral preferences of motorcycle drivers and explores how electric motorcyle (EM) adoption can support the city’s goals for emission reduction and sustainable urban mobility. Analyzing stated preference survey data by using a binary logit model, we examined the preferences of different types of motorcyclist, including traditional motorcycle taxi drivers, app-based drivers, and private motorcycle owners. Our analysis considered factors such as purchase price, maintenance cost, operational cost efficiency, and driving range. The findings reveal that sociodemographic attributes, driving behavior, and motorcycle usage significantly influence the likelihood of switching from internal combustion engine motorcycles to EMs. Notably, app-based drivers are 17.5% less likely to switch to EMs compared with private motorcycle owners, while traditional motorcycle taxi drivers show no significant difference in switching likelihood compared with private motorcycle owners. The study highlights the importance of targeted policies and incentives to promote EM adoption, providing valuable insights for policymakers and manufacturers to enhance sustainable transportation in Bangkok and similar regions in the global south.
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