Abstract
To provide improved alternatives to suburban solo commuting, a technologically intensive door-to-door mobility service was designed for suburban commutes, with special emphasis on addressing attitudinal and psychological barriers. A literature review, expert opinion, and a geographic information system journey-to-work analysis influenced the initial conceptualization. Concepts were then iteratively refined through interview research. The final system concept was validated with stated preference surveys employing gap analysis to measure the importance of barriers and the effectiveness of proposed solutions. An elaborate eight-step, assembly-line survey protocol was employed and featured immersive, virtual reality–based respondent stimuli (information acceleration), full disclosure of psychological barriers, and customized door-to-door commute comparisons. Original contributions include two aspects: a unique combination of varied product research techniques for the design and demand forecasting of futuristic transportation systems and rich anecdotal descriptions of technology worker commute psychology.
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