Abstract
Consumer ethics profoundly influences sustainable and socially responsible consumption behaviors, championing equitable trade practices and fostering a benevolent societal impact. This study orchestrates a methodical exploration into the domain of consumer ethics. By harnessing the potency of the Scopus database, a meticulous curation of pertinent literature is undertaken, involving the culling, curation, and critical evaluation of articles followed by targeted keyword inquiries. Consequently, 168 articles were chosen to assume the spotlight in this scholarly endeavor. Through the lens of this systematic literature review, the prevailing avenues of research on consumer ethics are dissected and categorized on the basis of two pivotal frameworks: antecedents, decisions, and outcomes, as well as theory, contexts, and methodologies. Emanating from this exploration, a thematic analysis has been done to outline the conceptual boundary of the prevailing literature.
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