This paper identifies the need to develop a conceptual approach that moves away from dichotomous thinking about pro-environmental behaviour by considering the meso level of reality, through which macro level change can be observed and micro level activity can be contextualized. The discussion reviews pro-environmental behaviour literatures, presenting an alternative conceptual approach that incorporates the importance of scale and the social units to which people belong. In particular, the paper argues that greater understanding of the household, as a unit within the meso level, offers an opportunity to rethink the future research agenda for the study of pro-environmental behaviour.
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