■ James Clifford's work is discussed, in the first half of this article, through the prism of Malinowski, travel and the 'trinketization' of culture. In the second half, Clifford's 'ethnography' of the Fort Ross tourist-heritage project, and his sloppy reading of Marx, are brought in to contrast/comparison with Malinowskian perspectives to argue against the well-meaning pessimism of 'post exoticist' modes of culture commentary. The article is a polemical review of Clif ford's Routes (Clifford, 1997), demanding greater attention to the political context of anthropological work.
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