Abstract
In this article, I take the expanding religious programs on private news television in India, and Bangalore city in particular, as a lens to explore new intersections between media and Hindu religiosities, and the conditions that facilitate synergies between religious enterprise, media creativity, and economic mediation in a liberalizing era. I suggest that a new confluence of temporalities underlies this synergy. As the linear progressive narrative of news discourse gives way for speculative temporalities and fast-time cycles, the liberalizing economies and Hindu astrological predictions combine to articulate anxieties for future that animate an uncertain present. In such a milieu, the rapidly expanding commercial news media revive the orthodox Brahminical traditions of ritual healing, although not without contestations. These mediatized religiosities, I argue, overlay the Hindu nationalist project with notions of Hinduism as resources to resolve life-course issues of individual viewers – a discourse removed further afar from the realm of the nation-state.
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