The objective of this article is to establish and explore the potential contribution of marketing to the future of the occupational therapy profession. In the opinion of the authors, there are a number of factors, both current and predicted, which will require the profession to establish and maintain much closer contact with the consumers of its service. In order for the profession to take advantage of the established techniques which the discipline of marketing has to offer, it is necessary that a far wider degree of understanding and acceptance of the subject be achieved.
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