Abstract
Occupational Therapy and the marketing of equipment for disabled people may seem unlikely allies. Yet each has something to contribute to the other, and their skills can be mutually enriching. Certainly this has been the experience of the company for which I work, whose range of products includes stairlifts and homelifts for disabled people. One definition of marketing speaks of ‘identifying and satisfying consumer needs’, and there is truth in the maxim that a satisfied customer is the best advertisement for any manufacturer. In pursuit of a policy of enlightened self-interest, my company about eighteen months ago, advertised for an occupational therapist to fill a vacancy in the technical sales force. An unusual step to take perhaps but it could be reasoned that an OT would be able to help towards ensuring that every stairlift sold would really be what the client needed.
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