This article summarises the most important results of the study ‘Trends in the Automobile Supplier Industry’, performed under the leadership of Prof. Dudenhöffer with the corporation of Dipl.-Betriebswirtin Carina Densing with support from the VDA (Association of German Employers)
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References
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DahlhoffH-D., DudenhöfferF. and DensingC.: Marketing and E-commerce - a new image for automotive suppliers is developing. Materialien zur Automobilindustrie, No. 25, VDA (Automobile Industry Association), Frankfurt, 2001
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DudenhöfferF., Departure from mass marketing, Düsseldorf, 1998
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DudenhöfferF., Platform effects in the vehicle industry. Controlling, Volume 3, March 2000, pp. 145–151
