Paul Hartmann and Charles Husband , Racism and the Mass Media, Davis-Poynter, 1974.
2.
M. Fishbein, A consideration of beliefs, attitudes, and their relationships, in I.D. Steiner and M. Fishbein, Current Studies in Social Psychology , New York, Holt , 1965, 107-20.
3.
— M. Fishbein, 'Attitude and the prediction of behaviour' in Kerry Thomas (ed.) Attitudes and Behaviour, Penguin, 1971.
4.
I. Ajzen and M. Fishbein, 'The prediction of behavioural intentions in a choice situation' in Thomas (ed.), op. cit.
5.
See, e.g. Charles E. Osgood, George J. Suci and Percy H. Tannenbaum, The Measurement of Meaning, University of Illinois Press , Urbana, 1957, Chapter 5.
6.
M. Fishbein , 'Attitude and the prediction of behaviour' , op. cit.
7.
See e.g. Allan W. Wicker, 'Attitudes versus actions: the relationship of verbal and overt behavioral responses to attitude objects', Journal of Social Issues, Vol. XXV, No. 4, 1969, pp. 41-78.
8.
See Bernard Coard, How the West Indian Child is made Educationally Subnormal in the British School System, New Beacon Books, London1971.
9.
T. Kawwa , 'A study of ethnic attitudes of some British secondary school pupils', British Journal of Social Clinical Psychology, Vol. 7, No. 2, pp. 161-8, 1968).
10.
Paul Hartmann & Charles Husband, 'The Mass Media and Racial Conflict' , Race, XII, 3, 1971, pp. 267-82.