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Bell Atlantic and General Foods are among the companies that are using this approach. See PareT.P., ‘How To Cut the Cost of Headquarters’, Fortune, September 11, 1989.
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QuinnJ.B., ‘Managing the Intelligent Enterprise: Knowledge & Service Based Strategies’, Planning Review, September-October 1993.
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The practice of prioritizing services is being followed by Time, Inc. (the magazine publisher), see DavisT.R.V., ‘Satisfying Internal Customers: The Link to External Customer Satisfaction’,Planning Review, January-February 1992.
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Ibid.
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TrumblyJ.E. and ArnoldD.R.‘Internal Marketing of the Management Information System’, Journal of Systems Management, June 1989.
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For a description of the internal customer feedback and appraisal system used by First America Corporation, a $7 Billion bank holding company located in Nashville, see HestandR., ‘Measuring the Level of Service Quality’, Quality Progress, September 1991.
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DavisT.R.V., ‘Satisfying Internal Customers: The Link to External Customer Satisfaction’, Planning Review, January-February 1992.
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