Corporate Branding and Connoisseurship

Report by The Confederation of British Industry & Fitch, 1990.

Market Opinion Research Index, 1989 Survey.

Larreche J. Powell W. and Ebeling H. ‘Key Strategic Marketing Issues for the 1990's’, INSEAD, (Paris) 1987.

Dowling G. ‘Developing your Company Image into a Corporate Asset’, Long Range Planning, Vol. 26, No. 2, 1993, pp. 101–109.

Gray E. and Smeltzer L. ‘Corporate Image: An Integral Part of Strategy’, Sloan Management Review, Summer 1985, pp. 73–78.

Barich H. and Kotler P. ‘A Framework for Marketing Image Management’, Sloan Management Review, Winter 1991, pp. 94–104.

Van Rekom, J. , ‘Corporate Identity: The Operationalisation of a broad concept’, Tinberaven Institute Research Bulletin, Vol.5, No. 1, 1993, pp. 49–55.

Siegel A. ‘Clarifying the Corporate Voice: The Imperative of the 90's’, Design Management Journal, Winter 1994,p. 41.

King S. ‘Brand Building in the 1990's’, Journal of Marketing Management, 7, 1991, pp. 3–13.

Parkinson S. ‘World Class Marketing: From Lost Empires to Image Men’, Journal of Marketing Management, 7, 1991, pp. 299–311.

Kennedy S. ‘Nurturing Corporate Image: Total Communications or Ego Trip?’, European Journal of Marketing, Vol. 11, No. 3, 1977, pp. 120–164.

Jenkins N. The Business of Image, London: Kogan Page, 1991,p.198.

Hollinger P. ‘Suitable Shoes for a Bimbo’, Financial Times, December 8, 1993,p. 7.

Newman W. ‘Basic Objectives which shape the character of a company’, The Journal of Business, No. 4, October 1953, pp. 211–223.

Kapferer J. Strategic Brand Management, London: Kogan Page, 1992.

Sambrook C. ‘Finding Rocco's Forte’, Marketing, August 1, 1991, pp. 14–15.

Cramp B. ‘A Choice Move for Owners Marketing’, August 18, 1994, pp. 12–14.

Dowling G. 1993, op cit.

Abratt R. ‘A new Approach to the Corporate Image Management Process’, Journal of Marketing Management, 5, No. 1, 1989, pp. 63–76.

Stewart R. ‘Corporate Identity: A Strategic Marketing Issue International’, Journal of Bank Marketing, 9 1, 1991, pp. 32–39.

Ind N. The Corporate Image, London: Kogan Page, 1992,p. 9.

Jenkins N. The Business Image, London: Kogan Page, 1991.

Bristol. L. (ed), Developing the Corporate Image, New York: Charles Scribner's and Sons, 1960.

Boorstin D. The Image, London: Pelican Books, 1960.

Greenberg A. ‘Frame of Reference of image responses’, Journal of Marketing, April 1961, pp. 62–64.

Spector A ‘Basic Dimension for the Corporate Image’, Journal of Marketing, October 25, 1961, pp. 47–51.

Abratt R. 1989, op. cit.

Dowling G. 1993, op. cit.

Kennedy S. 1977, op. cit.

Marguiles W. ‘Make the most of your corporate identity’, Harvard Business Review, 55, July/August 1970, pp. 66–72.

Berkwitt G. ‘Does the Corporate Image really Change?’, Duns, Vol. 95, No. 1, January, 1970,p. 19.

Pilditch J. Communication by Design: A Study on Corporate Identity, Maidenhead: McGraw Hill, 1970.

Kennedy S. 1977, op. cit.

Olins W. The Corporate Personality. An Investigation into the nature of Corporate Identity, London: Heinemann, 1978.

Olins W. Corporate Identity: Making Business Strategy Visible through Design, Harvard Business School Press, 1989.

Ind N. 1992, op. cit.,p. 17.

Gray J. Managing the Corporate Image, London: Quorum Books, 1986.

Ind N. 1992, op. cit.

Jenkins N. 1991, op. cit.

Downey S. ‘The relationship between Corporate Culture and Corporate Identity’, Public Relations Quarterly, Winter 1986/87, pp. 7–12.

Eisenhart T. ‘What's in a name? Plenty’, Business Marketing, October 1980,p. 90.

Balmer J.M.T. ‘Corporate Identity: Towards an Understanding’, Proceedings of the Marketing Education Group Conference, Emerging Issues in Marketing, University of Loughborough Business School, June 1993.

Worcester B. ‘Corporate Image Research’ in Worcester R. , and Dowham J. (eds), Consumer Market Research Handbook (3rd ed.), London: McGraw Hill, 1986, pp. 601–616.

Rawsthorne A. ‘Melting Pot fall-out’, Financial Times, 23 March 1989.

Olins W. 1978, op. cit.,p. 78.

Siegel A ,. 1994, op. cit.,p. 43.

Balmer J.M.T. ‘The BBC's Corporate Identity: Myth, Paradox and Reality’, Journal of General Management, Vol. 19, No. 3, Spring 1994, pp. 33–49.

Kirby T. ‘A New Twist to the Logo Notion’, Marketing, 12 February 1987.

Ludlow Henrion & Schmidt in Ind N, 1992, op cit.,p. 9.

See McGuire, J. , Sundgren, A. and Schneeweiss, T. , ‘Corporate Social Responsibility and Firm Financial Performance’, Academy of Management Journal, 31, 1988, pp. 854–872.

Bernstein D. ‘In Euro Image’, Time International, 1993,p. 7.

Sharpe A. ‘Salmon Brothers regains its ranking’, Financial Times, 13 December 1993,p. 28.

Gilchrist S. ‘Renamed Ratners still in red’, Financial Times, 11 September 1993,p. 22.

Ludlow in Ind, N., 1992, op. cit.

Gray E. , and Smeltzer L. 1985, op. cit.

Ind N. 1992, op. cit.

MacMillan K. ‘Strategy: An Introduction’, Journal of General Management, Vol. 11, Iss. 3, Spring 1986, pp. 75–94.

Kennedy S. 1977, op. cit.

Downey S. ‘The Relationship between Corporate Culture and Corporate Identity’, Public Relations Quarterly, Winter 1986/87, pp. 7–12.

Pickup N. and Smith J. ‘Brand Management. Culture, Values and Change’, Marketing Business, April 1990,p. 23.

Bernstein D. 1993, op cit.

Kirby T. ‘A New Twist to the Logo notion’, Marketing, 12 February 1987.

Cannon T. Basic Marketing (3rd Edition), London: Cassell, 1992.

Haywood R. All About Public Relations (2nd Edition), London: McGraw Hill, 1991.

Jenkins N. 1991, op. cit.

Selame E. and Selame J. The Company Image, New York: John Wiley and Sons, 1988.

Pilditch J. 1970, op. cit.

Brew A. in, ‘Braldwood, Part of a Long Term Strategy’, Financial Times, 21 July 1987.

Olins W . in Cobb, R, ‘Evolution of an idea’, Marketing, 22 September 1988, pp. 39–42.

Lane-Fox H. ‘Cathay set for global take off’, Marketing, 8 September 1994,p. 7.

Holbertson S. ‘Cathay Pacific puts its future in Hong Kong’, Financial Times, 3 November 1994,p. 32.

Downey S. 1986/87, op. cit.

Olins W. in Cobb, R., ‘Evolution of an idea’, Marketing, 22 September 1988, pp. 30–42.

Olins Wolff , A Force for Change, (a Report on the state of the Metropolitan Police's Corporate Identity), 1989.

Balmer J.M.T. ‘Building Corporate Identities’, Facilities Management, Hastings-Hilton, 1994, pp. 36–41.

Kirby T. ‘The Engineers of Corporate Souls’, Campaign, 30 September 1988, pp. 60–65.

Olins W. ‘The Power of Corporate Identity’, World Executive's Digest, October, 1991,p. 24.

Williams. J. and Beaver. W. , in Moss, 1990, op. cit., pp. 5–24.

Ind N. 1992, op. cit., p. 145.

Richards A. ‘Softer TUC Logo to Widen Appeal’, Marketing, 4 August 1994,p. 10.

Olins W. 1978, op. cit.,p. 157.

Day A. ‘Vision and values - the key to an effective Corporate Voice’, Paper given at The Communications for a Changing Europe Conference, 1993.

Day A. 1993, Paper given at The Communications for a Changing Europe Conference.

‘Mintel Corporate Image - A Special Report’, Mintel International, London 1993.

Editorial, ‘Ethics that are good for business!’, The Independent, 3 September 1994,p. 10.

Kennedy S. 1977, op. cit.

Tagiuri R. ‘Managing Corporate Identity: The Role of Top Management’, Working Paper, Division of Research, Harvard Business School, 1982.

Balmer J.M.T. and Wilkinson A. ‘Building Societies: Change, Strategy and Corporate Identity’, Journal of General Management, Winter, Vol. 17, No. 2, 1991, pp. 20–33.

Ashforth B. , and Mael F. ‘Social Identity and the Organisation’, Academy of Management Review, Vol. 14, No. 1, 1992, pp. 20–39.

Van Rekom, J. , 1993, op. cit.

Kennedy S. 1977, op. cit.

Kerr J. Introductory remarks at The Department of Marketing's (University of Strathclyde) First Symposium on Corporate Identity Management, 17 June 1994.

Day A. 1993, op. cit.

Keller I. in Van Rekom, J. , ‘Measuring Corporate Identity - Its Measurement and use in Corporate Communication’, Proceedings of The European Marketing Academy Conference, 1993,pp. 94, 1497–1514.

Van Rekom, J. , 1993, Proceedings of The European Marketing Academy Conference.

Worcester R. in The Consumer Marketing Research Handbook, London, 1986, pp. 601–616.

Worcester F.T. 1986, The Consumer Marketing Research Handbook.

Bowen D. ‘Giant that rose without trace’, Independent on Sunday, 17 October, 1993,p. 15.

Dr. Carey George , Archbishop of Canterbury in Pike, A. , ‘Carey seeks stronger ties for churches and business’, Financial Times, 8 November 1994,p. 8.

Peters M. ‘Corporate unity and the search for a new identity’, Marketing, 17 November 1994,p. 16.