QuinnJ.B., MintzbergH., and JamesR.M., The Strategy Process, Concepts, Contexts and Cases, Englewood Cliffs, New Jersey: Prentice-Hall International Inc.,1988, p. xi.
2.
PrahaladC.K., and BertisR.A., ‘The Dominant Logic: a New Linkage Between Diversity and Performance ’,Strategic Management Journal, Vol. 7, 1986, pp. 485–501.
HogarthR.M., Judgement and Choice, Chichester: John Wiley & Sons,1987, p. 3.
6.
BaconF. (Sir), The New Organon and Related Writings, 1620.
7.
TiceL., New Age Thinking, The Pacific Institute, Seattle, 1980.
8.
PopperK. (Sir), The Logic of Scientific Discovery, London: Hutchinson, 1959.
9.
ArgyrisC., and SchonD.A., Organizational Learning: A Theory of Action Perspective, Reading, Massachusetts: Addison-Wesley Publishing Company Inc.,1978, p. 3.
10.
MorganG., Images of Organisation, London: Sage Publications,1986, p. 128.
11.
PetersT.J., and WatermanR.H., In Search of Excellence - Lessons from America's Best Run Companies, London: Harper and Row,1982.
12.
KanterR.M., The Change Masters: Innovation for Productivity in the American Corporation;New York: Simon & Schuster,1983.
13.
See Note 10 above.
14.
AnsoffH.I., and BakerT.E., ‘Is Corporate Culture the Ultimate Answer?’; in Advances in Strategic Management, A Research Annual, LambR., ShrivastavaP., (eds), Vol. 4, 1986, pp. 81–93.
15.
ItamiH., and RoehlT.W., Mobilizing Invisible Assets, Cambridge, Massachusetts: Harvard University Press,1987, p. 159.
16.
MintzbergH., ‘The Design School: Reconsidering the Basic Premises of Strategic Management’,Strategic Management Journal, Vol. 11, 1990, pp. 171–195.
17.
PorterM.E., ‘Towards a Dynamic Theory of Strategy’,Strategic Management Journal, Vol. 12, 1991, pp. 95–117.
18.
See Note 1 above.
19.
MorganG., Images of Organisation, London: Sage Publications,1986, p. 202.
20.
See Note 2 above.
21.
HandyC.B., The Age of Unreason, London: Arrow Books Ltd.,1989, p. 7.
