CurryBruce, and Moutinho,Luiz, ‘Expert Systems and Marketing Strategy: An Application to Site Location Decisions’ in Marketing Theory Applications, (eds) ChildersTerry L., Proceedings of the 1991 American Marketing Association Winter Educators' Conference, Orlando, Florida, 1991, pp. 256–62.
2.
Leonard-Barton,Dorothy, and Sviokla,John J., ‘Putting Expert Systems to Work’,Harvard Business Review, Vol. 66, March-April 1988, pp. 91–98.
3.
RangaswammyArvind, Eliashberg,Jehoshua, Burke,Raymond R., and Wind,Jerry, ‘Developing Marketing Expert Systems: An Application to International Negotiations’,Journal of Marketing, Vol. 53, October 1989, pp. 24–39.
4.
SinghM. G., CookR., and CorstjensM., ‘A Hybrid Knowledge-based System for Allocating Retail Space and for other Allocation Problems’,Interfaces, Vol. 18, 1988, pp. 13–22.
5.
Claxton,John D., Vandenbosch,Mark B., and Weinberg,Charles B., ‘An Expert System Predevelopment Test for Assessment of Sales Territory Difficulty’,International Journal of Research in Marketing, Vol. 7, 1990, pp. 203–15.
6.
McDonald,Malcolm H.B., and WilsonH.N., ‘State-of-the-Art Developments in Expert Systems and Strategic Marketing Planning’,British Journal of Management, Vol. 1, September 1990, pp. 159–70.
7.
HendersonJ. C., ‘Finding Synergy between Decision Support Systems and Expert Systems Research’,Decision Sciences, Vol. 18, 1987, pp. 333–49.
8.
DavisRandall, ‘Reasoning from First Principles in Electronic Troubleshooting’, in Developments in Expert Systems, ed. MichaelJ.Coombs, London: Academic Press, Inc.,1984, pp. 1–21.
9.
MichieD., ‘High-Road and Low-Road Programs’,AI Magazine, Vol. 3, 1982, pp. 21–22.
10.
DubelaarC., FinlayP.N., and TaylorD., ‘Expert Systems: the Cold Fusion of Marketing ?’Journal of Marketing Management, Vol. 7, No. 4, 1991.
11.
Slater,Stanley F., ‘The Tasks of Strategic Market Management: The Role of Marketing’, in Developments in Marketing Science, (eds.) HawesJon M., and ThanopoulosJohn, Proceedings of the 13th Annual Conference of the Academy of Marketing Science, Vol. XII, Orlando, Florida, 1989, p. 667.
12.
Day,George S., and Wensley,Robin, ‘Assessing Advantages: A Framework for Diagnosing Competitive Superiority’,Journal of Marketing, Vol. 52, April 1988, pp. 1–20.
13.
Porter,Michael E., Competitive Strategy, New York: Free Press, MacMillan,1980.
14.
BrownlieDouglas, and MoutinhoLuiz, ‘Competitive Analysis in Strategic Marketing: Specious or Substantive?’,Irish Marketing Review, Vol. 5, 1990, pp. 39–49.
15.
Coe,Barbara J., ‘Use of Strategic Planning Concepts by Industrial Marketers’, in The Changing Marketing Environment: New Theories and Applications, Educators' Conference Proceedings, Chicago: American Marketing Association, 1981, pp. 13–16.
16.
Day,George S., Analysis for Strategic Market Decisions, Minneapolis: West Publishing,1986.
17.
HendryJohn, ‘The Problem with Porter's Generic Strategies …’,European Management Journal, Vol. 8, No. 4, December 1990, pp. 443–50.
18.
O'Shaughnessy,John, Competitive Marketing, Boston: Allen and Unwin,1984.
19.
WensleyRobin, ‘Marketing Strategy’, in BakerMichael (ed.), The Marketing Book, London: Heinemann, 1987.
20.
SpeedRichard, ‘Oh Mr. Porter! A Re-appraisal of Competitive Strategy’,Marketing Intelligence and Planning, Vol. 7, No. 5/6, pp. 8–11.
21.
EdenColin, ‘Strategic Thinking with Computers’,Long Range Planning, Vol. 23, No. 6, 1990.
22.
SaatyT.L., and WindY., ‘Marketing Applications of the Analytic Hierachy Process’,Journal of Management Science, July 1980, pp. 641–58.
23.
Dyer,Robert F., and Forman,Ernest H., An Analytic Approach to Marketing Decisions, Englewood Cliffs, New Jersey: Prentice-Hall,1991.
24.
Moore,James F., Sviokla,John J., and Lynnworth,Ann, Situation Analyst, Homewood, Illinois: Richard D. Irwin, Inc. and Centre for Expert Systems,1985.
25.
Rowe,Alan J., Mason,Richard O., Dickel,Karl E., and Westcott,Peter A., Computer Models for Strategic Management, Reading, Massachusetts: Addison-Wesley Publishing Company,1987.
26.
Henley Centre, EMEX: The Strategic Marketing System, London, England: Henley Centre, 1989.
27.
Buzzell,Robert D., and Gale,Bradley T., The PIMS Principle: Linking Strategy to Performance, New York: Free Press, 1987.