UK/US Collaborative Exploitation of the European Market

Kirland R.I. , ‘Entering the New Age of Boundless Competition’, Fortune, Vol. 117, No. 6, 1988, pp. 40–8.

Lester T. , ‘The Tricky Business of Transatlantic Alliances’, International Management, Vol. 42, No. 4, 1987, pp. 24–9; Lyles, M.A., ‘Common Mistakes of Joint Ventures by Experienced Firms’, Columbia Journal World Business, Vol. 22, No. 2, 1987, pp. 79–85; Nasar, S., ‘Competitiveness: Getting it Back’, Fortune, Vol. 115, No. 9, 1987, pp. 217–23.

Geringer J.M. , and Herbert L. , ‘Measuring Performance of International Joint Ventures’, Journal of International Business Studies, Vol. 22, No. 2, 1991, pp. 249–63.

Dudley J. , 1992 Strategies For The Single Market, London: Kogan Page.

Farrands C. , ‘Strategies of Food Processing Companies: Innovation and the Single Market’, European Trends, No. 4, 1989, pp. 44–51; Toepfer, A., ‘Euro-audit: erfolgreiche Vorbereitung mittelstaendischer Unternehmen auf den europaeischen Binnenmarkt’, Zeitschrift für Fuehrung und Organisation, Vol. 59, No. 1, 1991, pp. 28–34.

Bannock G. , The Smaller Business in Britain and Germany, Oxford: Wilton House.

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Dudley , note 4 above.

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