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References
1.
MacMillan Keith
, ‘Managing Public Affairs in British Industry’. Journal of General Management’ Winter 1983 . pp. 74 –90 .
2.Ibid , p. 75 .
3.
Cutlip Scott M.
, (Ed), ‘Effective Public Relations’ . Englewood Cliffs, New Jersey , Prentice Hall , p. 14 .
4.
Grundig James E.
, and
Hunt, Todd
‘Managing Public Relations’ , New York : Holt Rinehart and Winston , p. 285 .
5.
MacMillan
, Winter 1983 . pp. 75 –6 .
6.Op. cit.
7.Ibid , p. 88 .
8.Ibid , p. 89 .
9.‘Public Relations’, Journal of the Institute of Public Relations , Volume 8 , Number 4 , January 1990 .